Twitter and Television: A Match Made In Heaven

July 23rd, 2014 | Matt LaCasse | 0 Comments

3412239865_995fa95581_bI have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room.

Television.

I have an unhealthy love for, and obsession with, television.

“The Blacklist.” “Sons of Anarchy.” “The Walking Dead.” “Justified.” “The Americans.” “Fargo.” “Mad Men.” “Game of Thrones.”

When I stop and think about it, I’m a bit horrified at just how much time I’ve spent watching television. Add sports into the mix, and I’m seriously embarrassed.

A big part of why I enjoy TV so much is the camaraderie I get from tweeting along with the shows as they air. It’s so cool to see your feed explode when (GoT SPOILERS) Ned Stark loses his head or (Fargo SPOILERS) Gus shoots Malvo. My experience is that Twitter has become very intertwined with primetime television.

So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics, I was shocked. Continue reading »

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Monday Roundup: Context

July 21st, 2014 | Shonali Burke | 2 Comments

Context The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context.

Image: Cher Amio via Flickr, CC 2.0

1. Headline Clickbait: PR Science or PR Fail?

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Kevin Dugan examines why accurate headlines are still the best bet for establishing an ongoing connection with your audience.

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15 Blog Headlines That Don’t Suck

July 18th, 2014 | Shonali Burke | 17 Comments

Suzy Q rolling in the grassI confess.

If you came here looking for 15 blog headlines that don’t suck… you were sucked in.

By a blog headline that didn’t suck!

“Find ways to get people to your blog!”

“Draw your audience in!”

Make sure your headline doesn’t suck!”

How many times have we heard all that?

Continue reading »

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