Whither WUL?

October 1st, 2014 | Shonali Burke | 0 Comments

Suzy doing rolliesZomigawd! Where did WUL go?!

I’m really, really sorry. I truly didn’t mean to simply blank on you and disappear. The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water).

So we’ve been working on that, and it’s going so well (really, we keep making it better and better), that it’s taking a little more time than we thought it would.

I can’t give you an exact date, but it will be soon… and you will have WUL back. I promise. So please don’t go too far.

In the meantime, there are a few things you should know: Continue reading »

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#IceBucketChallenge: Yea or Nay?

August 22nd, 2014 | Shonali Burke | 3 Comments

ALS Ice Bucket ChallengeI know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week!

So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right?

It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.

Image: slgckgc via Flickr, CC 2.0

1. ALS Ice Bucket Challenge: Who really benefits?

Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? Mark Schaefer offers his video response.

Continue reading »

#measurePR Recap: Chatting with Heidi Sullivan

August 20th, 2014 | Shonali Burke | 5 Comments

Heidi SullivanDisclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.

Here’s some of what we talked about:

On the biggest changes Heidi’s seen in PR thus far:

Continue reading »

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