Adjectives are Cheap: Sell Yourself with Nouns and Verbs

April 2nd, 2014 | Guest Contributor | 3 Comments

Adjectives Are CheapGuest Post by Ann Wylie

“Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” ~Alan Weiss, principle, Summit Consulting Group

My long-term webmaster is leaving for greener pastures — Sniff! — which has left me searching for help from, among other resources, oDesk. Here’s what I’ve found:

Don’t get shot down.

Make your argument with verbs and nouns, not adjectives and adverbs.

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Monday Roundup: Success

March 31st, 2014 | Shonali Burke | 7 Comments

SuccessGood morning from beautiful Baghdad by the Bay aka San Francisco! I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” If you’re here, please find me and say “hello!”

Image: Julie Rybarczyk via Flickr, CC 2.0

No matter our line of work, we all have one common goal: to succeed. No matter how much we hear it’s important to fail (which it is), and failure makes us stronger (hopefully), success is just much nicer. Friday I spoke at the Convergence in Communications Conference, and Evan Burfield of 1776 got a big laugh when he said, “Let’s face it, failure sucks.”

So this week’s roundup features seven posts from around the web that focus on success.

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A Day In The Life

March 28th, 2014 | Shonali Burke | 1 Comment - Your Throwback Thursday photos clearly show how much happier you were before becoming a slave to social media fads.

She gets up at 5:30 a.m., or maybe 6. He R&S’ (rises and shines) at 7 a.m. (or so).

Time enough – just barely enough, and some days not even that – for the two of them to hug, kiss, and chat a bit while one sips tea and the other Diet Coke, before the frenetic dance of get-ready-to-go-to-work-and-don’t-forget-your-breakfast/lunch! begins.

The day takes over. Work takes over. Life takes over. For the entire day, figure nine-plus hours, full of emails (many of which are “reply all”) and conference calls (“OMG! I didn’t lose you!”) and frenetic calendar adjustments for meetings that are probably completely unnecessary but seem vital… at least, at that moment.

On a good day she might get a walk in; he might make it to the gym (and two days in a row? W00t!). And if they get home in time to eat dinner together – if there isn’t a happy hour or networking event to attend, that is – they offer silent thanks for their microwave, the most frequently used appliance in their state-of-the-art kitchen.

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