Why Little Things Matter
Today, I’m sending you away from my blog – yes, you read that right – to read my guest post on “Communication Overtones.”
As you know, that’s written by the brilliant, perceptive and generous Kami Huyse, and I am honored to be one of several guest-bloggers visiting with her over the next few days. I had a tough act to follow in Lauren Vargas, and her guest post, along with several conversations I’ve had on Twitter recently, led to mine: why PR should sweat the small stuff.
I do hope you will let us know what you think. Come back and visit with me soon, won’t you?
Image: fesoj‘s Flickrstream, Creative Commons
Filed under Communication, Guest Posts, Public Relations, Shonali Burke | Tags: communications, community, kami huyse, lauren vargas, pr, Public Relations | Comment (0)Is Your PR Better Than Broccoli?
Ode to Brassica
PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”
At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out for attention, like that of a tomato.
Yet broccoli’s one of the most popular vegetables in the world today. Why? Because it’s easy to cook and is packed full of nutrients. You don’t have to do much to broccoli to derive its benefits. It’s not hard to find, deeply satisfying and delivers its goods quickly and directly. Broccoli simply – is.
Good PR’s much like broccoli.
Filed under Communication, Public Relations, Shonali Burke | Tags: broccoli, communications, food, Measurement, pr, Public Relations, shonali | Comments (10)Through a Lens, Richly
Communicators: how do you use your lens to impact the world?
While channel-surfing a couple of years ago, I came across the documentary “Born into Brothels.” Having been born and brought up in Calcutta (now Kolkata), I was instantly captivated by the story. More than that, I was touched by Zana Briski‘s commitment to these children born, through no fault of their own, on the wrong side of the street; and her covenant to open their eyes and bring them the riches of hope – through a camera lens.
The original Kids with Cameras. Source: Kids with Cameras
The Communicator’s Lens
When “Slumdog Millionaire” swept last week’s Golden Globes, I was reminded of the “kids with cameras,” and the power an image has to convey what, often, 516 words cannot. That is the essence of what we, as communicators, should aspire to, isn’t it? To convey a message to our audiences in such an efficient and impactful way that they are moved to action, enabling our clients or organizations to achieve their goals.
Filed under Communication, Philanthropy, Shonali Burke | Tags: 12for12k, beth kanter, calcutta, camera, cause, change, charity, children, communications, community, danny brown, donate, facebook, hope house, kids, kids with cameras, kolkata, lens, Philanthropy, Public Relations, Sharing Foundation, slumdog millionaire, Twitter, Zana Briski | Comments (19)
