Is Your PR Better Than Broccoli?

January 23rd, 2009 | Shonali Burke | 10 Comments

Ode to Brassica

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out for attention, like that of a tomato.

Yet broccoli’s one of the most popular vegetables in the world today. Why? Because it’s easy to cook and is packed full of nutrients. You don’t have to do much to broccoli to derive its benefits. It’s not hard to find, deeply satisfying and delivers its goods quickly and directly. Broccoli simply – is.

Good PR’s much like broccoli.

Think about it. Good PR doesn’t get lost in semantics, and can work without the bells and whistles we so often want to dress it up in. It focuses on measurable objectives and outcomes, rather than hiding behind outputs. And it adapts to the changing needs, and technologies, of our times.

With new buzz words and phrases being born every day, perhaps it’s time to go back to the basics, and remember what PR is really about, and what takes it from average to good or, even better, great.

So, is your PR better than broccoli?

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Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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4 comments
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Rajamanohar
Rajamanohar

Well thought and an unusual post! that would remind me every time I cut a tomato or broccoli. keep it going with
onion PR - stinks,makes u cry
curry leaves - just aroma nothing else

Mano

Shonali Burke
Shonali Burke

Rax, thanks for your comment! Broccoli producers, are you listening? ;-)

Rax Lakhani
Rax Lakhani

Brilliant post!

Wasn't sure where you were going with this, but you tied it up beautifully at the end! Never been a massive broccoli fan but now I have a new found respect for the veg... thanks to you!

(lovin' yer work) ;)

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