Comments on: The Adam Lambert Litmus Test http://www.waxingunlyrical.com/2009/04/08/the-adam-lambert-litmus-test/ from corporate codswallop to community cool Fri, 10 Feb 2012 23:29:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tweetup… A Pocketful of Rainbows | Waxing UnLyrical http://www.waxingunlyrical.com/2009/04/08/the-adam-lambert-litmus-test/#comment-8874 Tweetup… A Pocketful of Rainbows | Waxing UnLyrical Sat, 30 Apr 2011 13:51:53 +0000 http://www.waxingunlyrical.com/?p=304#comment-8874 [...] person who has not been touched by it directly. Remember how excited I was to visit Graceland, or listening to/watching Adam Lambert? In other words, the soundtrack of our [...] [...] person who has not been touched by it directly. Remember how excited I was to visit Graceland, or listening to/watching Adam Lambert? In other words, the soundtrack of our [...]

]]> By: John A Robb » Blog Archive » Twitter @johnarobb Weekly Updates for 2009-04-12 http://www.waxingunlyrical.com/2009/04/08/the-adam-lambert-litmus-test/#comment-243 John A Robb » Blog Archive » Twitter @johnarobb Weekly Updates for 2009-04-12 Mon, 13 Apr 2009 00:11:24 +0000 http://www.waxingunlyrical.com/?p=304#comment-243 [...] is it really about engagement? The Adam Lambert Litmus Test http://www.waxingunlyrical.com/?p=304 [...] [...] is it really about engagement? The Adam Lambert Litmus Test http://www.waxingunlyrical.com/?p=304 [...]

]]> By: Lorne Pike http://www.waxingunlyrical.com/2009/04/08/the-adam-lambert-litmus-test/#comment-240 Lorne Pike Sat, 11 Apr 2009 17:21:04 +0000 http://www.waxingunlyrical.com/?p=304#comment-240 Well said, Shonali. Committed and engaged customers should be every marketer's dream. Yet they get forgotten all too often in the pursuit of bigger numbers and strategic processes. I've often pointed out to companies the folly of spending a fortune on getting people to look at a site or visit a location, but then have no means of engaging them once they're there. Thanks for giving a great real-life example of how consumers can sometimes actually fight to be engaged, only to find the company just doesn't always make it easy. Well said, Shonali. Committed and engaged customers should be every marketer’s dream. Yet they get forgotten all too often in the pursuit of bigger numbers and strategic processes. I’ve often pointed out to companies the folly of spending a fortune on getting people to look at a site or visit a location, but then have no means of engaging them once they’re there. Thanks for giving a great real-life example of how consumers can sometimes actually fight to be engaged, only to find the company just doesn’t always make it easy.

]]> By: John A Robb http://www.waxingunlyrical.com/2009/04/08/the-adam-lambert-litmus-test/#comment-238 John A Robb Wed, 08 Apr 2009 20:54:05 +0000 http://www.waxingunlyrical.com/?p=304#comment-238 James S. Walker I kind of get your point but I don't think it's critical to Idol's success to have you dial. Idol needs you to stick around until the end of the last episode. Their primary revenue is from advertisements. So if you need the phone to ring to make a sale then you need to measure share of wallet (Seth Godin's idea). Whether it is sales or advertising that makes you money an engaged consumer is the best kind of consumer. They stay longer, they spend more and they are harder for a competitor to attract. James S. Walker I kind of get your point but I don’t think it’s critical to Idol’s success to have you dial. Idol needs you to stick around until the end of the last episode. Their primary revenue is from advertisements.

So if you need the phone to ring to make a sale then you need to measure share of wallet (Seth Godin’s idea). Whether it is sales or advertising that makes you money an engaged consumer is the best kind of consumer. They stay longer, they spend more and they are harder for a competitor to attract.

]]> By: Shonali Burke http://www.waxingunlyrical.com/2009/04/08/the-adam-lambert-litmus-test/#comment-237 Shonali Burke Wed, 08 Apr 2009 20:47:17 +0000 http://www.waxingunlyrical.com/?p=304#comment-237 Thank you all so much for your comments. James, to answer your question about voting - I agree that that segmenting is very important. I actually have voted for two Idol contestants in the history of the show: Kelly Clarkson, after there was that upset with one of the early contestants (I forget her name, but she appeared on "Boston Public" for a few episodes, I think) was the first person I actively voted for. The other was (don't laugh) Taylor Hicks. And if it looks like Adam is in jeopardy, my phone is going to be on speed dial. Thank you again! Thank you all so much for your comments.

James, to answer your question about voting – I agree that that segmenting is very important. I actually have voted for two Idol contestants in the history of the show: Kelly Clarkson, after there was that upset with one of the early contestants (I forget her name, but she appeared on “Boston Public” for a few episodes, I think) was the first person I actively voted for. The other was (don’t laugh) Taylor Hicks. And if it looks like Adam is in jeopardy, my phone is going to be on speed dial.

Thank you again!

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