So if you need the phone to ring to make a sale then you need to measure share of wallet (Seth Godin’s idea). Whether it is sales or advertising that makes you money an engaged consumer is the best kind of consumer. They stay longer, they spend more and they are harder for a competitor to attract.

James, to answer your question about voting – I agree that that segmenting is very important. I actually have voted for two Idol contestants in the history of the show: Kelly Clarkson, after there was that upset with one of the early contestants (I forget her name, but she appeared on “Boston Public” for a few episodes, I think) was the first person I actively voted for. The other was (don’t laugh) Taylor Hicks. And if it looks like Adam is in jeopardy, my phone is going to be on speed dial.

Thank you again!

I’ll be brave enough to admit that I did once. For Idol, I would say that is the ultimate level of engagement, but it is the client’s main goal.

As we talk about engagement/measurement, I think it’s really important to come up with the different levels and lay them out for our clients to set expectations.

But, back to Adam. Glad I’m not the only one who was trying to track the video this AM. I think he may win.

When I wanted to link a quote “If you’re not going to serve it, don’t cook it” to the show’s site, I was horrified (ok … maybe not ‘horrified’) to find that I could only find last year’s info.

Bah humbug. There’s an audience out there – if you want them to consume your product, make it easily avialable!

Jason (The Long Dog)