Mirror, Mirror, On My Mind

August 28th, 2009 | Shonali Burke | 20 Comments

Friday’s probably a good day to Wax Lyrical for a change. So,with some trepidation, I share with you the first poem I ever wrote; or, at least, the first poem I ever thought was halfway decent.

The Background

I wrote this in 1992, when India was just starting to experience a loosening up of the airwaves, with access to things like American soap operas and MTV (though MTV India wasn’t launched until a few years later). Doordarshan – Indian public television – was suddenly no longer the only entertainment option (and I use the word “entertainment” loosely).

Artistes like Anuradha Paudwal, a popular Indian singer, were in danger of being toppled from their pedestals as more Americanized performers started to appear. Words like “yuppies” were making their way into our vocabulary, foreign brands were moving from the “black” to the “white” market, and the cocktail party circuit was bulging with “culture vultures,” as they were often referred to. India – at least, my India – was encountering a kind of cultural colonialism from “the West” that it was unsure of how to respond to. (Whether or how it responded is a whole other discussion.)

I was in drama school, and this poured out of me after a particularly cathartic exercise. I was naive enough to believe that a “four-figure job” was something to aspire to. Re-reading it, I point a pretty good finger… but it was always pointing back at me as well.

Oh, one more thing: we don’t use American-style punctuation in India… at least, we didn’t then. This is just as I wrote it, many years ago.

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Communicator, Sell – and Share – Thyself

August 25th, 2009 | Shonali Burke | 12 Comments

A couple of weeks ago, IABC/Washington (of which I’m president-elect) held its annual “resume review and networking night.” This has become something of a tradition for us, and one of the chapter events I enjoy the most. Every August, we scrap our usual monthly meeting format (bar, dinner, speaker, you’ve all been there before) and devote the evening to networking.

Um, yeah. Nothing new.

What I think adds a different dimension to this event is that we schedule a limited number of free resume reviews and career counseling sessions, which take place throughout the evening, which senior communicators – both members and non-members – graciously donate their time to do.

It’s a bear to organize. Putting the schedule together, dropping people in, rearranging things because folks have conflicts that come up, handling late requests and walk-ins when the schedule is already overflowing… yea, you get the picture.

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Demystifying Digital Communications

August 17th, 2009 | Shonali Burke | 7 Comments

Last week I had the pleasure of presenting a couple of workshops at Goodwill Industries International‘s 2009 Summer Learning Event in Grand Rapids, Mich. – an educational “retreat” of sorts for GII employees. I say “pleasure” because the event was organized beautifully, I got to visit Grand Rapids for the first time and, most of all, the workshops were a ton of fun.

The second class I taught (the first was on measurement) was on “social media 101.” What’s delightful to me about this kind of class is that you invariably learn as much, if not more, from your audience as they do (or you hope they do) from you. It was also one of the most engaged audiences I’ve spoken to, and I think the most fun part of the session was when attendees broke into a lively discussion on the pros and cons of social media adoption for nonprofits… all while we were exploring Twitter in real time. Remember this tweet from me that day?

Yes, it was so much fun that I couldn’t spell “sizzle” properly.

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