Don’t Dig Yourself, Lazarus

August 7th, 2009 | Shonali Burke | 4 Comments

Yesterday I was millions of people taken completely unawares by Twitter’s DDOS (distributed denial of service). In plain English, that means that those of us who consider Twitter our virtual world were shut out from “talking” to our tweeps, conducting our informal focus groups and taking comfort from our cheering squads while the service was suffering from an outage.

Apparently this also affected Facebook, but since I’m one of those who streams content from Twitter to Facebook, rather than vice versa (or simply versa), the T outage hit me harder than the FB one. Just like Scott Monty tweeted:

Scott Monty (ScottMonty) on Twitter_1249616422639

Jokes aside (or gnashing of teeth, depending on which side of the fence you’re on), the outage reminded me of just how dependent fixated we communicators can get on our favorite channels of communication.

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You, Who?

August 5th, 2009 | Shonali Burke | 0 Comments

You know how, sometimes, you’re reading a conference line-up, trying to decide whether you’ll attend or not, and you see a name you’ve never seen, or heard, before? Happens to me every now and then. I like to think I know more than a few people in our “biz,” but sometimes I can’t help but go, “You, who?”

Yes, I get excited by events that are being headlined by the rock stars of our industry, or the folks I call the “WHOs.” These are the folks who – at least to me – are the real deal, not just big fish in whichever echo chamber they’ve taken up residence. They have terrific experiences and lessons to share, and it gives me a kick to meet them.

What I’ve started finding lately, though, is that the “whos” are often more exciting to me than the “WHOs.” Because they share new ideas and have fresh voices – the stuff that keeps our profession growing and relevant. And I’d really like to see and hear from more of them.

If there’s one thing you can do for yourself as a communicator and our profession at the same time, it’s to share what you know. Because that’s the only way others will learn, and we can continue to shape the body of knowledge that future generations will draw on. And what good are all those great ideas if you keep them inside yourself?

So if you’re a “who,” here’s my challenge to you: start doing something TODAY that will take you from a “who” to a “WHO.” Get involved with your local IABC or PRSA chapter. Look for and speak at local events. Share your thoughts on Twitter or your blog. Better yet, do both.

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