Comments on: One To Watch Out For: Rebecca Denison http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/ from corporate codswallop to community cool Fri, 10 Feb 2012 23:29:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Internal Doesn't Mean Unseen: Sean Williams on #measurePR | Waxing UnLyrical http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/#comment-2163 Internal Doesn't Mean Unseen: Sean Williams on #measurePR | Waxing UnLyrical Mon, 12 Apr 2010 11:32:43 +0000 http://www.waxingunlyrical.com/?p=1229#comment-2163 [...] Denison, whom I’ve profiled before, perceptively pondered whether folks sign on for a proprietary formula because it’s better [...] [...] Denison, whom I’ve profiled before, perceptively pondered whether folks sign on for a proprietary formula because it’s better [...]

]]> By: Riding the Social Media Measurement Waterfall | Waxing UnLyrical http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/#comment-2150 Riding the Social Media Measurement Waterfall | Waxing UnLyrical Fri, 09 Apr 2010 16:43:57 +0000 http://www.waxingunlyrical.com/?p=1229#comment-2150 [...] like Rebecca Denison, I was curious about how and why this young man with an old soul developed this passion for PR [...] [...] like Rebecca Denison, I was curious about how and why this young man with an old soul developed this passion for PR [...]

]]> By: Gordon G. Andrew http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/#comment-922 Gordon G. Andrew Fri, 23 Oct 2009 21:22:02 +0000 http://www.waxingunlyrical.com/?p=1229#comment-922 As a old flack, I'm happy to see bright young minds like Rebecca join the PR profession. I share the consensus view that measurement is important, but practitioners should not lose sight of the fact - particularly on the agency side of the business - that some clients really don't care about quantitative evidence. I once presented a thoroughly researched and well-reasoned advertising media plan to the CEO of a mid-sized energy company. My plan for this client consisted of targeted placements in appropriate vertical trade publications, and demonstrated a tangible ROI. When I was finished, he said, "I like what you're suggesting...but don't the large energy companies advertise in Forbes, Fortune, Business Week and The Wall Street Journal?" My client knew it was not cost-effective for his company to advertise in those big-ticket publications. But he wasn't looking for ROI. He wanted ego gratification...and that's exactly what I delivered. My advice to Rebecca: always be prepared to throw your research out the window. As a old flack, I’m happy to see bright young minds like Rebecca join the PR profession. I share the consensus view that measurement is important, but practitioners should not lose sight of the fact – particularly on the agency side of the business – that some clients really don’t care about quantitative evidence. I once presented a thoroughly researched and well-reasoned advertising media plan to the CEO of a mid-sized energy company. My plan for this client consisted of targeted placements in appropriate vertical trade publications, and demonstrated a tangible ROI. When I was finished, he said, “I like what you’re suggesting…but don’t the large energy companies advertise in Forbes, Fortune, Business Week and The Wall Street Journal?” My client knew it was not cost-effective for his company to advertise in those big-ticket publications. But he wasn’t looking for ROI. He wanted ego gratification…and that’s exactly what I delivered. My advice to Rebecca: always be prepared to throw your research out the window.

]]> By: Heather Whaling http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/#comment-906 Heather Whaling Fri, 16 Oct 2009 01:01:12 +0000 http://www.waxingunlyrical.com/?p=1229#comment-906 Shonali, I love this post. Like you, I've been very impressed with Rebecca, on Twitter, blog comments, etc. It's exciting to know that there are people like her who grasps the "business" end of PR -- measurement -- so clearly, despite being relatively young. Rebecca, there are people with decades of experience who still don't get this! I can't wait to see where you go ... and I look forward to more Twitter chats! :) Heather (@prtini) Shonali, I love this post. Like you, I’ve been very impressed with Rebecca, on Twitter, blog comments, etc. It’s exciting to know that there are people like her who grasps the “business” end of PR — measurement — so clearly, despite being relatively young. Rebecca, there are people with decades of experience who still don’t get this! I can’t wait to see where you go … and I look forward to more Twitter chats! :)

Heather (@prtini)

]]> By: Shonali Burke http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/#comment-905 Shonali Burke Thu, 15 Oct 2009 16:27:22 +0000 http://www.waxingunlyrical.com/?p=1229#comment-905 Thanks for your comments, all, and Tom, thanks for sharing the love. You guys are great. Thanks for your comments, all, and Tom, thanks for sharing the love. You guys are great.

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