Comments on: One To Watch Out For: Rebecca Denison http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/ personal, possibly poetic, musings on public relations, media, communications, and everything in between Mon, 15 Mar 2010 14:35:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Gordon G. Andrew http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-922 Gordon G. Andrew Fri, 23 Oct 2009 21:22:02 +0000 http://www.waxingunlyrical.com/?p=1229#comment-922 As a old flack, I'm happy to see bright young minds like Rebecca join the PR profession. I share the consensus view that measurement is important, but practitioners should not lose sight of the fact - particularly on the agency side of the business - that some clients really don't care about quantitative evidence. I once presented a thoroughly researched and well-reasoned advertising media plan to the CEO of a mid-sized energy company. My plan for this client consisted of targeted placements in appropriate vertical trade publications, and demonstrated a tangible ROI. When I was finished, he said, "I like what you're suggesting...but don't the large energy companies advertise in Forbes, Fortune, Business Week and The Wall Street Journal?" My client knew it was not cost-effective for his company to advertise in those big-ticket publications. But he wasn't looking for ROI. He wanted ego gratification...and that's exactly what I delivered. My advice to Rebecca: always be prepared to throw your research out the window. As a old flack, I’m happy to see bright young minds like Rebecca join the PR profession. I share the consensus view that measurement is important, but practitioners should not lose sight of the fact – particularly on the agency side of the business – that some clients really don’t care about quantitative evidence. I once presented a thoroughly researched and well-reasoned advertising media plan to the CEO of a mid-sized energy company. My plan for this client consisted of targeted placements in appropriate vertical trade publications, and demonstrated a tangible ROI. When I was finished, he said, “I like what you’re suggesting…but don’t the large energy companies advertise in Forbes, Fortune, Business Week and The Wall Street Journal?” My client knew it was not cost-effective for his company to advertise in those big-ticket publications. But he wasn’t looking for ROI. He wanted ego gratification…and that’s exactly what I delivered. My advice to Rebecca: always be prepared to throw your research out the window.

]]> By: Heather Whaling http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-906 Heather Whaling Fri, 16 Oct 2009 01:01:12 +0000 http://www.waxingunlyrical.com/?p=1229#comment-906 Shonali, I love this post. Like you, I've been very impressed with Rebecca, on Twitter, blog comments, etc. It's exciting to know that there are people like her who grasps the "business" end of PR -- measurement -- so clearly, despite being relatively young. Rebecca, there are people with decades of experience who still don't get this! I can't wait to see where you go ... and I look forward to more Twitter chats! :) Heather (@prtini) Shonali, I love this post. Like you, I’ve been very impressed with Rebecca, on Twitter, blog comments, etc. It’s exciting to know that there are people like her who grasps the “business” end of PR — measurement — so clearly, despite being relatively young. Rebecca, there are people with decades of experience who still don’t get this! I can’t wait to see where you go … and I look forward to more Twitter chats! :)

Heather (@prtini)

]]> By: Shonali Burke http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-905 Shonali Burke Thu, 15 Oct 2009 16:27:22 +0000 http://www.waxingunlyrical.com/?p=1229#comment-905 Thanks for your comments, all, and Tom, thanks for sharing the love. You guys are great. Thanks for your comments, all, and Tom, thanks for sharing the love. You guys are great.

]]> By: Sheema Siddiqi http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-904 Sheema Siddiqi Thu, 15 Oct 2009 16:25:17 +0000 http://www.waxingunlyrical.com/?p=1229#comment-904 Thanks for the shout out Tom! Thanks for the shout out Tom!

]]> By: Sheema Siddiqi http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-903 Sheema Siddiqi Thu, 15 Oct 2009 16:06:17 +0000 http://www.waxingunlyrical.com/?p=1229#comment-903 Great interview- I've "spoken" to Rebecca a few times via Twitter and she's always great. Glad to see fellow Gen Y-er's doing awesome things! Great interview- I’ve “spoken” to Rebecca a few times via Twitter and she’s always great. Glad to see fellow Gen Y-er’s doing awesome things!

]]> By: Tweets that mention One To Watch Out For: Rebecca Denison | Waxing UnLyrical -- Topsy.com http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-901 Tweets that mention One To Watch Out For: Rebecca Denison | Waxing UnLyrical -- Topsy.com Wed, 14 Oct 2009 17:58:31 +0000 http://www.waxingunlyrical.com/?p=1229#comment-901 [...] This post was mentioned on Twitter by Tom O'Keefe, Lindsey T.. Lindsey T. said: That's awesome! :) RT @RebeccaDenison Honored and FLOORED by my interview in @Shonali's blog today http://bit.ly/2LB8Hh [...] [...] This post was mentioned on Twitter by Tom O'Keefe, Lindsey T.. Lindsey T. said: That's awesome! :) RT @RebeccaDenison Honored and FLOORED by my interview in @Shonali's blog today http://bit.ly/2LB8Hh [...]

]]> By: Tom O'Keefe http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-900 Tom O'Keefe Wed, 14 Oct 2009 17:56:41 +0000 http://www.waxingunlyrical.com/?p=1229#comment-900 Great job, Shonali. I couldn't agree more. I "met" Rebecca on Twitter recently and she is definitely one to watch out for! Others to watch out for (I love that) include Jess Lawlor (@jesslaw), Nick Lucido (@nicklucido), Katie Wall, (@GoKTGo), Sheema Siddiqi (@SheeSidd), Diana Mergiotti (@DianaMergiotti), and Sasha Muradali (@SashaHalima). They're all future pros in PR and Communication that will definitely make some noise! Thanks and great interview, Tom @TomOKeefe1 Great job, Shonali. I couldn’t agree more. I “met” Rebecca on Twitter recently and she is definitely one to watch out for!

Others to watch out for (I love that) include Jess Lawlor (@jesslaw), Nick Lucido (@nicklucido), Katie Wall, (@GoKTGo), Sheema Siddiqi (@SheeSidd), Diana Mergiotti (@DianaMergiotti), and Sasha Muradali (@SashaHalima). They’re all future pros in PR and Communication that will definitely make some noise!

Thanks and great interview,

Tom
@TomOKeefe1

]]> By: Teresa Basich http://www.waxingunlyrical.com/2009/10/14/one-to-watch-out-for-rebecca-denison/comment-page-1/#comment-899 Teresa Basich Wed, 14 Oct 2009 16:27:13 +0000 http://www.waxingunlyrical.com/?p=1229#comment-899 What a fantastic spotlight post! Very nice job, Shonali. I think Rebecca is totally deserving of this. Rebecca, what I love is how committed you are to furthering this very important aspect of PR. I don't have anywhere near the experience you do focusing on measurement, but I see how vital it is in the changing PR and marketing fields, and you're definitely leading the way. I think you're also a great role model for your peer group because you see the true business value of social media. Good luck in all you do -- you're a force to be reckoned with! What a fantastic spotlight post! Very nice job, Shonali. I think Rebecca is totally deserving of this.

Rebecca, what I love is how committed you are to furthering this very important aspect of PR. I don’t have anywhere near the experience you do focusing on measurement, but I see how vital it is in the changing PR and marketing fields, and you’re definitely leading the way. I think you’re also a great role model for your peer group because you see the true business value of social media.

Good luck in all you do — you’re a force to be reckoned with!

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