Question to consider:
1. What’s the most cost-effective way to track and analyze results?
2. How do you compel an employer/client to use your measurement factors, when they are insisting on AVE?
3. How often – and for how long – should you stop and take the time to reflect/measure?

Don’t sell yourself short on your presentation…I think it will be earth shattering for some because there are so many people who still don’t understand what a measurable objective is, how to write one or how to deliver an outcome versus outtake or output.

I once had to deal with a situation where a reporter spent over a year researching a story on an organization and it became clear this person was looking more for the negative than the positive. When the story finally ran, it was definitely on the negative side rather than the positive. But we’d reached to the key constituents ahead of time to reassure them in case they had questions following the story, including staff (which is a very important audience that sometimes are not accounted for as much as external audiences).

The net-net was that not only did it not impact the organization negatively, it even received a donation from someone who felt bad after reading the story! So yes – it’s absolutely measurable; it’s just a question of identifying how you’re going to measure it and it always needs to come back to what will impact the organization the most.