Grab The Mylanta®
November 17th, 2009
Because you’ll need it after reading this press release from Pepto-Bismol®.
This great photo – just in case my words aren’t enough to convey how I feel – is from ducamendes’ Flickrstream.
test Filed under Public Relations | Tags: mylanta, pepto-bismol, pr, press release | Comments (8)
8 Responses to “Grab The Mylanta®”
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I think I just threw up in my mouth a bit.
Thanks for sharing.
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Shonali Burke Reply:
November 18th, 2009 at 4:03 pm
So maybe you did grab the Mylanta, then?
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[...] This post was mentioned on Twitter by Shonali Burke, BillSledzik. BillSledzik said: RT @shonali: Shortest blog post I've (and possibly anyone's) ever written. Grab the Mylanta: http://tr.im/FaVd Wonder why media hate PR? [...]
I understand the picture. Was this press release really necessary?
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Shonali Burke Reply:
November 18th, 2009 at 4:03 pm
Your guess is as good as mine, Lisa…
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I can only imagine disastrous results with this new “technology.”
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You lost me. How’s the press release bad — other than the “about” stuff at the bottom?
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Shonali Burke Reply:
November 18th, 2009 at 4:07 pm
It’s poorly-written, the quote (which I highly doubt the athlete actually said, is fatuous, and it’s basically much ado about nothing. The boilerplate is about the only sensible part of the release. I get that companies feel they have to do this stuff – but something short and to the point would have been much preferable, and it probably could have done without a wire release.
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