Grab The Mylanta®

November 17th, 2009 | Shonali Burke | 8 Comments

Because you’ll need it after reading this press release from Pepto-Bismol®.

This great photo – just in case my words aren’t enough to convey how I feel – is from ducamendes’ Flickrstream.

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You lost me. How's the press release bad -- other than the "about" stuff at the bottom?

It's poorly-written, the quote (which I highly doubt the athlete actually said, is fatuous, and it's basically much ado about nothing. The boilerplate is about the only sensible part of the release. I get that companies feel they have to do this stuff - but something short and to the point would have been much preferable, and it probably could have done without a wire release.

I can only imagine disastrous results with this new "technology."

I understand the picture. Was this press release really necessary?

Your guess is as good as mine, Lisa...

I think I just threw up in my mouth a bit.

Thanks for sharing.

So maybe you did grab the Mylanta, then? ;-)

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  1. [...] This post was mentioned on Twitter by Shonali Burke, BillSledzik. BillSledzik said: RT @shonali: Shortest blog post I've (and possibly anyone's) ever written. Grab the Mylanta: http://tr.im/FaVd Wonder why media hate PR? [...]