You Can Call Yourself a Social Media Guru If…

December 29th, 2009 | Shonali Burke | 16 Comments

the guruI couldn’t help but giggle when I read B. L. Ochman’s recent post on self-proclaimed social media experts, gurus, ninjas, etc. on Twitter “multiplying like rabbits.” Based on her search of Twitter bios, they went from 4.4k to almost 16k in seven months.

Wow. Rabbits indeed!

And then I saw this cartoon from HubSpot today.

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3 Reasons Why Being a Volunteer Leader Helps Your Business

December 28th, 2009 | Shonali Burke | 7 Comments

One of the great things about joining a professional development organization is that you can get hands-on leadership experience as a volunteer; experience which, they say, will serve you well in your “real” job. Certainly that’s a selling point for such organizations and in the PR/communications field, organizations such as IABC and PRSA thrive on it.

What kind of leadership skills do volunteer leaders actually gain though? And do these skills actually benefit them in their careers, or are they simply good volunteer leaders because of skills they’ve acquired through their day jobs?

At the end of the day, is being a volunteer leader—with all the time it takes—worth it?

I recently started my term as President of IABC/Washington after having previously served on the chapter board as VP, Professional Development, for three years until a couple of years ago. Before moving to the DC area, I served on the board of San Francisco Bay Area Publicity Club and now, in addition to my duties at IABC/Washington, I volunteer on IABC International’s Accreditation Council.

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Holiday Cards, PR and ROI

December 23rd, 2009 | Shonali Burke | 10 Comments

Heads up: I ramble quite a bit through this post, so if you’re hell-bent on reading it, you might want to settle in with a cup of hot cocoa. On the plus side, there are some pretty pictures involved. Having said that, read on!

It’s two days until Christmas Day (which we do celebrate). Though I still have a lot of festive “stuff” to do, I’m not feeling as manic as I was yesterday.

That’s because I finally got our Christmas holiday cards out yesterday. And they all arrived the same day; because I used Plaxo (of which I’m a premium member, and I have to thank John McCrea for responding almost immediately via Twitter to an issue I had yesterday, which was resolved in record time) to send out customized cards to our family and friends.

Remember When…

I can remember the time when December 22nd would have been unthinkable as an acceptable time frame for a holiday “mailing.” In fact, it wasn’t that long ago that we’d do the holiday card thing the traditional way: via snail mail.

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