http://www.waxingunlyrical.com/2010/02/03/of-cabbages-and-kings-and-measuring-pr/ from corporate codswallop to community cool Fri, 10 Feb 2012 23:29:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.waxingunlyrical.com/2010/02/03/of-cabbages-and-kings-and-measuring-pr/#comment-8398 Rubbish Is As Rubbish Does | Waxing UnLyrical Wed, 06 Apr 2011 11:01:12 +0000 http://www.waxingunlyrical.com/?p=1664#comment-8398 [...] And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity” in advertising terms, is bunkum. [...] [...] And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity” in advertising terms, is bunkum. [...]

]]> http://www.waxingunlyrical.com/2010/02/03/of-cabbages-and-kings-and-measuring-pr/#comment-3034 Influence: From BS to Best Practice | Waxing UnLyrical Mon, 16 Aug 2010 14:31:49 +0000 http://www.waxingunlyrical.com/?p=1664#comment-3034 [...] usually starts off with someone mentioning or questioning AVE (ad value equivalency) which most of us recoil from like the Energizer bunny on [...] [...] usually starts off with someone mentioning or questioning AVE (ad value equivalency) which most of us recoil from like the Energizer bunny on [...]

]]> http://www.waxingunlyrical.com/2010/02/03/of-cabbages-and-kings-and-measuring-pr/#comment-2855 North to Alaska | Waxing UnLyrical Fri, 16 Jul 2010 11:32:16 +0000 http://www.waxingunlyrical.com/?p=1664#comment-2855 [...] I hope those who attend my session see that strategy trumps all when it comes to PR, that measurement really isn’t that difficult and AVE is evil, and, er… oh well, whatever the video said the third thing [...] [...] I hope those who attend my session see that strategy trumps all when it comes to PR, that measurement really isn’t that difficult and AVE is evil, and, er… oh well, whatever the video said the third thing [...]

]]> http://www.waxingunlyrical.com/2010/02/03/of-cabbages-and-kings-and-measuring-pr/#comment-2786 MeasurePR: The Barcelona Edition | Waxing UnLyrical Tue, 06 Jul 2010 23:33:11 +0000 http://www.waxingunlyrical.com/?p=1664#comment-2786 [...] you believe in good PR measurement, then the concept of focusing on outcomes is not new to you; nor is the acknowledgment that AVE is a pretty cruddy substitute for good [...] [...] you believe in good PR measurement, then the concept of focusing on outcomes is not new to you; nor is the acknowledgment that AVE is a pretty cruddy substitute for good [...]

]]> http://www.waxingunlyrical.com/2010/02/03/of-cabbages-and-kings-and-measuring-pr/#comment-2671 How Edmund Cude Uses Mobile to Rent Apartments | Waxing UnLyrical Wed, 16 Jun 2010 12:40:09 +0000 http://www.waxingunlyrical.com/?p=1664#comment-2671 [...] Now, that’s smart measurement. None of this AVE crap. [...] [...] Now, that’s smart measurement. None of this AVE crap. [...]

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