That’s a Lotta Snow: #snowmageddon 2010

February 6th, 2010 | Shonali Burke | 7 Comments

Didn’t think you’d manage to escape another #snowmageddon-dogs video, didja?

To set the stage, though (remember I used to be in the theater business), here’s what our deck (which is what the kitchen door opens out onto, and the way we get into our backyard, and where the dogs… you know…) looked like this morning around 7 am EST, followed by Lola Elizabeth (don’t you know bassets always, ALWAYS, must have middle names) looking out of the window longingly. And once you’ve had a gander at the photos (more here), do enjoy the video.

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Snowmageddon’s Upon Us!

February 5th, 2010 | Shonali Burke | 0 Comments

I took this video of my dogs the last time we had “snowmageddon” in the DC area, just before Christmas. That wasn’t even two months ago (dear Zeus, if you’re reading this, I’ve had enough, thank you).

I never got around to posting it the last time, though a few of my Twitter friends enjoyed it – and this time around it seems it’ll snow for quite a while before we can enjoy another canine romp through the white stuff.

Until then, for your viewing pleasure, here you go (and check out those abs on Lola the basset). Stay safe!

Of Cabbages and Kings and Measuring PR

February 3rd, 2010 | Shonali Burke | 12 Comments

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some of the chaos we are still dealing with when it comes to measuring PR.

I write and speak often on this but really… why are we still going round and round in circles about something like AVE (ad value equivalency) which is essentially a measure of output when we know what’s really important to the C-suite is focusing on outcomes? Fortuitously, I stumbled across Pritesh Patel’s post on the subject of AVE as I was pulling this recap together, so do give it a read.

If I have one mantra when it comes to measurement – that’s it. Outcomes outcomes outcomes. Repeat after me: OUTCOMES.

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