The Terrible Twos: Keeping Up With #measurePR

March 30th, 2010 | Shonali Burke | 4 Comments

RunningWhen I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken off it has. From some terrific guests, to being adopted as “the” hashtag for conversations related to measurement, #measurePR is almost like an infant running towards toddlerhood – “terrible twos,” anyone? – before it realizes it can’t actually run (image: Tomás Fano, Creative Commons), it’s still crawling.

Part of this running/crawling thing means that I’m left with so many thoughts swirling around in my head at the end of each chat – or when I listen in on related conversations outside of our regular chat window – that I’ve done a terrible job of capturing them. So I need to do better there.

Continue reading »

Manifesting the Sabbath

March 20th, 2010 | Shonali Burke | 3 Comments

Those of you to whom I talk on Twitter, Facebook, email, etc., know that I’ve been keeping crazy hours lately. There’s just a lot going on and sometimes I need to catch up on work (that isn’t affected by when I do it) after hours.

The things I could tell you about the “6 week body” and isn’t Kevin Trudeau tired of being on TV only at 2 a.m.?

Not my preferred mode of work, believe me – I enjoy sleeping far too much, plus I think it’s an extremely bad practice to get into, especially in terms of setting others’ expectations of you.

Crisis communication may demand it, but if you’re in crisis mode every day… well, something needs to change.

At any rate

Continue reading »

Guilt-free Shepherd’s Pie

March 19th, 2010 | Shonali Burke | 4 Comments

I know what you’re thinking: since when was Shepherd’s Pie a guilty pleasure?

The guilt is more a personal thing; looking through this blog, I realized I hadn’t posted a recipe in a couple of months.

Ouch.

Well, blame #snowmageddon. How on earth am I supposed to keep up the cooking/blogging end of things when 3+ feet of snow has only just disappeared?

At any rate, here we go again. This is my version of a classic comfort dish, using cauliflower instead of potatoes to cut down on the “bad” carbs. I hope you enjoy it.

Ingredients

1 lb low-fat ground turkey and/or 1 packet flavored sausage (I like Aidells); 1 white onion; 1 cup celery; 1 cup carrots; 1 tbsp olive oil; 1 large cauliflower; 1/2 cup low-fat cheese, grated; 1 tbsp Smart Balance spread; 1/2 cup chopped fresh parsley; salt & pepper to taste.

Continue reading »