Monthly Archives: March 2010

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30 Mar 2010

The Terrible Twos: Keeping Up With #measurePR

Estimated Reading Time: 3 minutes

RunningWhen I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken […]

20 Mar 2010

Manifesting the Sabbath

Estimated Reading Time: 4 minutes

Those of you to whom I talk on Twitter, Facebook, email, etc., know that I’ve been keeping crazy hours lately. There’s just a lot going on and sometimes I need to catch up on work (that isn’t affected by when I do it) after hours.

The things I could tell you about the “6 week body” and isn’t Kevin Trudeau tired of being on TV only at 2 a.m.?

Not my preferred mode of work, believe me – I enjoy sleeping far too much, plus I think it’s an extremely […]

19 Mar 2010

Guilt-free Shepherd’s Pie

Estimated Reading Time: 3 minutes

I know what you’re thinking: since when was Shepherd’s Pie a guilty pleasure?

The guilt is more a personal thing; looking through this blog, I realized I hadn’t posted a recipe in a couple of months.

Ouch.

Well, blame #snowmageddon. How on earth am I supposed to keep up the cooking/blogging end of things when 3+ feet of snow has only just disappeared?

At any rate, here we go again. This is my version of a classic comfort dish, using cauliflower instead of potatoes to cut down on the “bad” […]

15 Mar 2010

3 Ways To Use Your Email Signature to Market Yourself

Estimated Reading Time: 4 minutes

Note: this is cross-posted from IMA Voices, a client blog to which I occasionally (and with full disclosure) contribute. It’s re-posted here with minor changes to make it relevant to PR professionals.

Remember how, in the “old” days, folks would “call on” others and, if they weren’t at home, they’d leave their calling card behind?

I haven’t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic day and age, […]

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