3 Ways To Use Your Email Signature to Market Yourself
Note: this is cross-posted from IMA Voices, a client blog to which I occasionally (and with full disclosure) contribute. It’s re-posted here with minor changes to make it relevant to PR professionals.
Remember how, in the “old” days, folks would “call on” others and, if they weren’t at home, they’d leave their calling card behind?
I haven’t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic day and age, there’s still room for business cards, as I’m sure you’ll agree.
But are you maximizing the use of your most basic calling card? And that’s nothing more than your email signature.
We all suffer from email overload – I’ve long since stopped counting how many emails I get in a day. Even when I’m not working or on vacation, I use my BlackBerry to delete unnecessary emails from my inbox, in an effort to keep on top of the traffic (sigh, it never stops!).
But I also know that when I send an email out, it’s a unique way to remind others of what I do, particular affiliations I have and things that are important to me.
Filed under Business, How To, Marketing, Resources, Shonali Burke | Tags: email marketing, email signature, IMA, Internet Merchants Association, Marketing, wisestamp | Comments (18)IABC/DC Metro to Host the Wonderful Ann Wylie
Cross-posted from IABC/DC Metro’s blog, Capitol-Cast.
This kind of news is too delicious to keep to one’s self, so here goes: we’re thrilled that renowned writing coach, Ann Wylie, will be visiting Washington, D.C., early summer to do a half-day workshop for IABC/DC Metro on the wonderful world of writing.
Ann’s a fixture on the speaking circuit, at the stratospheric level, that is. She’s won more than 60 communication awards, including 2 Gold Quills, has been designated an “IABC Recommended Speaker” for her top ratings at IABC International conferences, and serves as the Public Relations Society of America’s national writing coach.
If you subscribe to her newsletter, Revving Up Readership, you know just how terrific she is. Or, you may have caught her at one of IABC’s or PRSA’s international conferences… and she probably left you wanting more. New or senior communicator, Ann’s tips are timeless and workshops enthralling.
And *we* get her to ourselves for a bit. W00t!
Filed under Resources, Shonali Burke, Training, Writing | Tags: ann wylie, iabc, iabc dc metro, iabcdc, Writing, writing workshop | Comments (2)3 Questions to Ask – and Answer – When Launching a Twitter Chat
As founder of the #measurePR Twitter chat, I was invited to, and participated in, #chatmixer last night (party image, David Domingo, Creative Commons).
The idea was to bring together folks who routinely participate in specific chats, in an online/Twitter “mixer,” in an effort to widen their Twitter circles (would that be Twircles?) – hence the choice of #chatmixer as a hashtag. Truth be told, I wasn’t quite sure what to expect, though Justin Goldsborough, Heather Whaling and Valerie Simon were meticulous in their planning.
Turns out, I enjoyed myself thoroughly. It had a great party feel to it, and the last time I can remember the feeling of Twitter being such a party solely due to an effort like this (i.e. not related to an offline event) was the “kindness party” last year. I don’t even remember who organized that, except that Kim Wells brought it to my attention, and I had a whale of a time.
A chat is born
Anyhoo… during the course of #chatmixer, a new chat was born: #cookchat. (I cannot wait for that one.) And a few different people mentioned they were interested in starting chats as well.
Filed under How To, Shonali Burke, Social Media, Twitter | Tags: #chatmixer, #measurepr, david spinks, heather whaling, how to launch a twitter chat, jeff hurt, justin goldsborough, katie paine, kellye crane, kim wells, sarah evans, Twitter, twitterchat, valerie simon | Comments (12)
