Dilbert on Press Releases
At least I’ve never had to do this.
Why “Like” Is a Four-Letter Word
“Like” is the four-letter word that outdoes them all.
I’ve been trying to figure out why I reacted so strongly to Facebook’s announcement that their “like” button is the new green.
OK, they didn’t exactly say that, but that’s what it amounts to, doesn’t it?
From now on, you won’t be able to “fan” a page on Facebook, you’ll “like” it. (Hello, Mashable, didn’t you get the memo?) You won’t become the fan of a brand, you’ll “like” it.
Image: Alba Danés, Creative Commons
When you go to CNN.com, for example, you’ll be able to see what other people have “liked;” when you shop, you’ll be able to see what your “friends” “like.” And so on and so on, etcetera, etcetera, etcetera.
The best commentary I’ve found to date on this development is Robert Scoble’s. If you haven’t already, you should read it.
Filed under Public Relations, Shonali Burke, Social Media | Tags: desi del valle, facebook, kathy moore, like, tungle | Comments (9)Measuring PR: Data Is Just Data Without Actionable Intelligence
We had a great discussion at #measurePR last week, when Chuck Hemann (the “oldest 30-year-old” Sean Williams knows) was our featured guest. It’s tough to recap all the nuggets shared, not just by Chuck, but very briefly, we focused on measuring social media.
These were the three questions we (primarily) discussed:
1. How do we use monitoring and analytics tools to inform benchmarks for social media campaigns?
2. Is there a “right” suite of tools to utilize?
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke, Social Media | Tags: #measurepr, chuck hemann, PR measurement | Comments (3)
