Making A Big Noise
I have some big news (well, for me) to announce today. Starting tomorrow, I’m thrilled that Narciso Tovar, principal of Big Noise Communications that runs on Method+Moxie (you should read it if you’re not already doing so), will be writing a monthly guest post for this blog. My (and yours) very first columnist!
Why?
As is wont to happen in this age of digital media, Narciso and I have never actually met (IRL).
We got to know each other on Twitter, and I’ve enjoyed reading his take on PR, especially those posts of his that have a pop culture twist. His tweets are refreshing (I mean, Who Else Do You Know Who Takes The Trouble To Tweet Like This?) he has a great sense of humor and, more than anything, his joy for life and our profession shines through. If that weren’t enough to seal the deal, we both love Corgis.
Filed under Public Relations, Shonali Burke | Tags: big noise communications, eddie the corgi, method + moxie, narciso tovar | Comments (5)If Green Is The New Black
… where does that leave purple?
Image: airdiogo’s Flickrstream, Creative Commons
Filed under Personal, Shonali Burke | Tags: humor, purple, the new black | Comments (5)Internal Doesn’t Mean Unseen: Sean Williams on #measurePR
How’s this for going back in time in the age of now?
My second guest on #measurePR (all the way back in February) was the inimitable Sean Williams.
If you’re a measurement geek and don’t know him… you should. Not only does he have one of the brightest minds in our field, he has one of the brightest minds, period. I was lucky that Sean was willing to take some time out of his day to sit in on the chat when it was just a couple of weeks old, and he shared his thoughts on measurement, PR and ROI.
Since Sean teaches on Tuesdays and was held up joining the chat, we chatted among ourselves for a bit, and shared our pet measurement peeves. Not surprisingly, the continued use of AVE, lack of benchmarking and “quantity v. quality” were common causes of angst.
Because it’s been a while since this specific chat took place and I didn’t grab screen-shots of the tweets immediately after, I can’t show them to you (if you know, and can show me, how to do that, I’ll be indebted to you forever). But here are some of the interesting/noteworthy points raised during the chat:
1. Lindsay Allen, on the value of proprietary formulas such as Cision’s “publicity value: “… they… wouldn’t/couldn’t tell us much about how it’s calculated since the formula is proprietary.” To which Sean replied that it needed academic review (which, IMHO, all formulas – btw, does anyone use ‘formulae‘ any more? – should be).
Filed under Communication, Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #icchat, #measurepr, ad value equivalency, ave, IPR, PR measurement, sean williams, weighted media cost | Comments (2)
