Mumbai and Montreal: Connected At The Hip

May 25th, 2010 | Shonali Burke | 1 Comment

As you read this, I’ll be dashing to the airport to take off for Montréal.

Wikipedia tells me it’s famous for being one of the “world’s most livable cities” as well as Canada’s cultural capital. I remember it fondly as the home of Cirque du Soleil (a one-time client; image: Naoki Nakashima, Creative Commons) and one of the most charming cities I’ve ever visited… all of eight years ago.

So it’s with a great deal of anticipation that I’m heading there today, to speak at Webcom Montréal.

My cohort is Claude Malaison, with whom I first connected on Twitter during the Mumbai terror attacks.

We’ll be talking about our experience during what must rank as one of the most eye-opening uses of social media (and I don’t mean by us, but by everyone who leaped onto blogs, Twitter, Facebook and the like) to connect across cultures, time zones and languages.

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How To Lose A Girl With One Tweet

May 24th, 2010 | Shonali Burke | 7 Comments

A few days ago, my pal Geoff Livingston tagged me in his meme, Ways to Increase Your Twitter Following Ethically.

When Geoff tags, you play (image: ClintJCL‘s Flickrstream, Creative Commons). But given the folks I was tagged with, such as Ike Pigott, John Haydon, Lauren Vargas, Allyson Kapin and Shashi Bellamkonda, all of whom I hold in high regard, I was left scratching my head as to how I could contribute without being repetitive.

Today, I had the perfect experience to set me off.

The last few days, I’ve been on the receiving end of tweets from complete strangers, demanding I follow them. How? By sending me an @ message saying, “FOLLOW ME!”

Er… why? Because you say so?

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PR Pros: Protect What Is Important

May 17th, 2010 | Narciso Tovar | 3 Comments

One of the things I love about Eddie is that he is both lovable and loyal.

He’s never really met a human that he doesn’t love, while, at the same time, he’s never backed down from the ‘monsters’ behind the front door… at least until they come inside.

And even though Eddie is great about loving family and strangers once we invite them in, his initial reaction to protecting the family is what impresses me.

There’s a lesson for PR professionals here: Protect What’s Important.

Your Client’s Reputation

If it comes in the form of an interview or in the process of getting some news out about the company, we, as PR pros, must protect our clients.  We do this in media training, as we streamline their messaging and when we push back…yes…when we push back.

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