From “Check” to “Checkmate”
Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.
This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:
The more things change, the more they remain the same.
So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.
If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really need to do is incorporate social into your overall communication strategy, keeping the focus the same.
And I don’t mean to belittle social by saying, “all you really need to do.” What I’m trying to stress is that you shouldn’t let your awe of the tools get in the way of something you know how to do… and do well.
Filed under Communication, Measurement, Shonali Burke, Social Media, Speaking | Tags: ragan, Social Media, strategic communications | Comments (6)On Pontification
Quick heads-up: tomorrow I’m doing a Ragan webinar on social media and strategic communication in the “age of now.” (They didn’t say that last bit, I did.)
Friday, I’ll be at the Potomac TechWire Digital Media Conference East, on a Twitter-related panel with luminaries such as Rohit Bhargava and Jodi Gersh (hashtag #dmc10).
Hey, I can try to pontificate with the best of them. I might not beat ‘em at their game, but you can’t knock a girl for trying, can you?
Hope you see you at one – or both!
Image: Inayaili de León, Creative Commons
Filed under Public Relations, Shonali Burke, Speaking, Twitter | Tags: potomac techwire, ragan, Speaking | Comment (0)Of Hard Drives, Hallelujah and Trust
Well, it’s finally done. My old hard drive is dead and I will shortly be giving it a funeral service. But, as they say, it’s an ill wind that blows no one any good.
Let me bring you up to speed.
As you may have followed, I had a bit of a meltdown last week, when my hard drive crashed. Having (stupidly) not backed up my data recently and being between laptops, I was ready to do anything – anything – to get my data back.
When the Geek Squad didn’t come up to snuff, I turned in desperation to Arthur Zilberman of LaptopMD, who was referred to me on Twitter by Janet Falk. Even though Arthur and I are not in the same physical location, I felt comfortable enough with him to ship my drive off to NYC, to see if he could retrieve what I needed.
I heard from him last night.
The bad news: my drive was in the 30-odd-percent of drives he receives that he can’t do anything for.
Filed under Personal, Shonali Burke, Social Media, Twitter | Tags: arthur zilberman, customer service, got trust, hard drive crash, janet falk, laptopmd, Twitter | Comments (6)
