MeasurePR: The Thud Heard Around The Interwebs

July 22nd, 2010 | Shonali Burke | 5 Comments

A thud for chucks and chicklets

This week’s #measurePR chat was a riot.

The day started (for me, in Alaska), with finding that the oh-so-awesome Lee Odden mentioned the chat as one of the top (in his opinion) Twitter chat for marketing and PR chucks and chicklets.

OK, he didn’t say C&C. That’s all me.

I thought it would be more fun than saying “marketing/PR/SM professionals of all shapes, sizes, hues and gastronomic proclivities.”

Though now that I read that last bit back, that seems pretty cool too.

I know. Whatever.

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Words, Meet Mouth

July 21st, 2010 | Shonali Burke | 2 Comments

Words.

We think them.

We write them.

We hear them.

We say them.

We sing them.

Words.

Image: Hello Turkey Toe’s Flickrstream, Creative Commons

They are the stuff we humans are made of, ever since speech was invented (which itself is up for debate).

They are so much a part of our lives, they often become trite.

Yet for us communicators, they are our coin; what we use to demonstrate our knowledge of our craft, our proficiency at our trade, our ability to help our organizations and clients transmit the core of their businesses to the people they want to reach.

Speech writing is perhaps one of the most delicate aspects of our craft.

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From French Credits To English Grammar

July 20th, 2010 | Shonali Burke | 6 Comments

“It is possible that Mrs. Johnson wasn’t evil, though I am not willing to say for sure at this juncture.” ~ Brian Meeks

This is the second in a three-part interview with Brian Meeks, who goes by the moniker “Extremely Average.” In Part I, Brian talked about why woodworking makes him a better writer, and stinking in the dark room. My questions continue:

You’re clearly a skilled writer, anything but “extremely average.” Do you have a background in professional writing, e.g. journalism, or are you one of those natural talents we all wish we could be?

That is very kind of you to say. My background is in numbers. I have a degree in Economics from Iowa State University. I don’t believe I have ever gotten above a “C” in any class relating to English or writing.

I recall in 8th grade trying to learn how to diagram sentences from Mrs. Johnson. It was a nightmare.

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