Not Just Another Day

August 12th, 2010 | Shonali Burke | 6 Comments

If you’re like me, right now you are sipping your coffee (or tea), reading your morning paper (or more likely, scanning your RSS reader), making a mental checklist of everything you must take care of today.

Just another day.

Image: Lance Johnson, Creative Commons

If you’re like me but on the other side of the world, you are winding down after a hard day’s work, figuring out what to cook for dinner (or what takeout you’ll order), stretching your bones that ache after a day of sitting in front of, and staring too hard, too frequently, too long without interruption, at a brightly lit screen.

Just another day.

Just another day can change in the blink of an eye.

A public relations professional

takes a wrong turn in unfamiliar terrain and a mini-triathlon turns into a narrow escape from a broken neck.

An aspiring singer

steps out of her car to escape the swelter of a malfunctioning air conditioner and is shot to death.

An account manager

traveling on a routine business trip dies in a terrorist attack, his last words memorialized.

As I head to the American Red Cross’ Emergency Social Data Summit this morning, I expect to hear many more stories like these, and how social media – the ephemeral thread that binds us all, whether we like it or not – adds a previously-unimagined dimension to crisis and disaster response.

It will not be just another day.

Even if you’re not there in person, you too can join by following #crisisdata on Twitter, keeping tabs on the Emergency Social Data blog, or watching the livestream on NextGenWeb.

It will not be just another day.

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Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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4 comments
Jen Wilbur
Jen Wilbur

Well written, Shonali! And thanks for the info.

Steve "@PodcastSteve" Lubetkin
Steve "@PodcastSteve" Lubetkin

Sounds like an awesome event. Hope it is archived for later playback. I will not be able to attend it live, but would love to hear the presos.

At NetSquared Philly, we had a session in May on how social media is being used in disaster responses, and I produced podcast content about that, as well as a newspaper column. You can read and hear more at http://www.lubetkin.net/2010/03/25/compuschmooze-podcast-31-net-tuesday-social-media-use-in-crises-and-disasters/

Steve Lubetkin, APR, Fellow, PRSA
steve@professionalpodcasts.com
@PodcastSteve on Twitter

Shonali Burke
Shonali Burke

Thanks, Jen! As it turned out, I couldn't go because of the havoc the freakish storms wreaked on the area. I can't tell you how mad/disappointed I was. More to come on that...

Shonali Burke
Shonali Burke

Thanks, Steve; I had trouble with the link, though - took me to a very interesting version of a 404 page. Can you re-send?

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  1. [...] Life really changes in the blink of an eye, doesn’t it? [...]

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