Bloop Bloop: The Conference Call

August 28th, 2010 | Shonali Burke | 0 Comments

Thanks to my friend Kami Huyse for pointing me to this in the spirit of keeping the laughter going.

After I watched it, I LOL‘d, LMAO‘d and ROFL‘d following the LMAOing.

The beauty of acronyms, eh?

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The MetricsMan Comes To #measurePR

August 27th, 2010 | Shonali Burke | 0 Comments

What’s a Twitter chat on measurement without a Metrics Man?

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.”

Ah, ROI.

If there’s a term that strikes more dread into the hearts of PR pros than the words “Child Catcher” did to those of Caractacus Potts and Truly Scrumptious… well, I haven’t come across it yet.

Whaaa? “Who’s the Child Catcher?”

Consider yourself enlightened.

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From WTF To KPI: PR Measurement In Acronyms

August 26th, 2010 | Shonali Burke | 4 Comments

A couple of days ago, I had the pleasure of presenting a webinar on measurement aka demonstrating the business value of public relations for PRSA.

I say “pleasure” because it was. It was perfectly organized, I had no trouble with the webinar platform, and it was fun.

And I didn’t have to put on fancy clothes or fancy shoes to go do it.

I love webinars!

Here’s the deck, in case you’re interested. Download/embed away. Continue reading »