PR Is As PR Does

October 28th, 2010 | Shonali Burke | 1 Comment

Just a little bit crazy

This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Last week there was the PRSA International Conference, a couple of days ago we had the 2010 IABC/DC Metro Silver Inkwell awards, yesterday I “spoke” at a PR News webinar on social media ROI, and today I’m “speaking,” along with Jen Nycz-Conner of the Washington Business Journal, on a Network Solutions-hosted (disclosure: client) Twitterchat on “PR tips for your small business.”

Whew.

This is a topic that is near and dear to my heart, though.

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller… and it’s what I do.

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The Value Of A Fire Drill

October 27th, 2010 | Narciso Tovar | 9 Comments

I remember the time

I went through my first fire drill.

Image: Stephen Korecky via Flickr, Creative Commons

I was finger painting in kindergarten and having a good ole time.

No doubt I was probably doing what I thought to be a rendition of Hong Kong Phooey or the Lone Ranger (both great heroes in their own right, in my humble opinion).

I was so shocked by the noise and the flurry of activity that I began to wipe the paint on my clothes to hurry myself outside.

And of course, then came the questions from my mom: “What happened to your clothes?”

Fire drills are important; they get kids used to the idea of orderly exits in case of an emergency and ultimately aim to keep them safe.

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Is Yours a Signature of Excellence?

October 26th, 2010 | Shonali Burke | 4 Comments

After I moderate today’s #measurePR chat, I’ll be heading out to the Hyatt Regency, Bethesda, where IABC/DC Metro is holding its annual Silver Inkwell awards gala.

We say the Silver Inkwells are the “signature of excellence” for area communicators.

Why?

Because when they submit their entries, they are judged not just on how beautiful or creative they are,

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