When Clocks and Calendars Collide [Redux]

December 30th, 2011 | Shonali Burke | 4 Comments

I originally published this post when Fall was setting in last year. It didn’t get a lot of attention then, but it remains one of my favorites. And since “clocks and calendars” will be colliding again as 2012 sets in, I’m reposting it with a few modifications for the time of year, to give you a sense of where I come from, and where a part of me will always be.

Happy New Year in advance for tomorrow… and remember, celebrate safely!

My body clock jogs me awake.

The calendar turns to another day.

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15 Reasons Your PR Pitches Suck [Redux]

December 28th, 2011 | Shonali Burke | 9 Comments

do your pr pitches suck?

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy!

In the genes?

I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Image: JKönig via Flickr, CC 2.0

A while back, I posted 6 ways to ruin your chances of getting free publicity over at BNET.

If you haven’t read it yet, the background is that I used HARO to source a query for BNET.

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New Year’s Resolutions for Job Seekers [Redux]

December 26th, 2011 | Shonali Burke | 4 Comments

This post originally ran on Dec. 2, 2010. Waxing UnLyrical is on its holiday break, so we’re re-running this post since it might still be useful to you. And we hope you had a terrific holiday weekend!

Are you planning to add job seeking to your list of New Year’s resolutions?

I’ve been both sides of the interview table quite a bit.

But probably the time that I did the most interviewing was at my last job.

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external.

Since said “last job” was for the oldest animal welfare organization in the United States, you’ll understand that we were rarely short of applicants.

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