Using Trade Publications To Gain Exposure For Your Company
You are just starting out.
You have a new business… or maybe you’re struggling to get name recognition for your existing business.
You want to make a name for yourself in your industry. You want to get your business visible in your industry.
Image: billy liar via Flickr, CC 2.0
Well, I have some easy ways
to get Google and Bing filled with your business name, as well as getting it known by people in your industry online.
Sky Pulse Media is my start-up advertising/marketing agency.
Filed under Blogging, Business, Howie Goldfarb, Public Relations, Social Media | Tags: howie goldfarb, publicity through trade media, SEO, using comments to be found | Comments (10)15 Reasons Your PR Pitches Suck
In the genes?
I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.
Image: JKönig via Flickr, CC 2.0
Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET.
If you haven’t read it yet, the background is that I used HARO to source a query for BNET.
And O.M.G.
Filed under How To, Public Relations, Shonali Burke | Tags: best practices, media relations, pitching, Public Relations | Comments (38)Like Stuff On Facebook? Say Cheese, You’re An Ad!
What’s the buzz, tell me what’s happening
Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes” into ads.
This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off):
Filed under Public Relations, Shonali Burke, Social Media | Tags: facebook ads, lisa dunner, matt lacasse, privacy, Social Media | Comments (35)The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.”
The unit will give brand-related action such as a “like” or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.
For example, if Starbucks buys a “sponsored story” ad, the status of a user’s friends who check into or “like” Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Though clearly marked with the words “sponsored story,” the ad — which will includes a user’s name, just like the news feed — is not optional for Facebook users.
