Two Twitter Accounts: Yea or Nay?
My Twitter experience began over three years ago with an anonymous account.
As time went on, and I started working in the social media industry, I was faced with a conundrum.
I liked my anonymity, but I had to practise what I preached.
So I created a more professional Twitter account, with the intention of making a grand announcement one day.
I had it all planned out; I would tweet my real identity, and all my followers would shift to my professional profile, and all would be right with the world.
But I kept putting it off, and now I don’t think I’m going to do that anymore.
Here’s why:
Filed under Guest Posts, Sanjiva Persad, Social Media, Twitter | Tags: anonymous Twitter account, driving engagement, sanjiva persad, Social Media | Comments (20)Is Voicemail Dead?
It’s a familiar phrase to people of my generation.
“You have no new voice messages.”
Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless.
There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them, tweet them and Facebook them – all far more effective than leaving a voice mail.
Image by ixographic via Flickr, CC BY-NC-ND-2.0
I have one journalist friend who, upon starting a new job, decided to let his voice mailbox fill up so he didn’t have to ever listen to them (it only took two days, so perhaps I’m out on my own here with never leaving them).
Others I know just sit and repeatedly hit delete, never listening to the full message. This, I imagine, allows them to make room for more messages they won’t listen to. Continue reading »
Filed under Guest Posts, Media, Mike Doman, Public Relations, Social Media, Twitter | Tags: media relations, Voicemail, web 2.0 | Comments (9)Making It Plain… And Leaving It That Way
Ever heard the term “embarrassment of riches?”
Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really).
When we see a space for copy or content, we like to fill it with prose.
Not vague, or pedantic prose, either.
The sharpest and wittiest we can wring out. And we’re full of it.
Image: Emma Jane Hogbin via Flickr, CC 2.0
An ad for helping endangered animals may start with a question:
To survive or to thrive?
Filed under Communication, Guest Posts, Marketing, Shakirah Dawud, Writing | Tags: advertising copy, clear communication, marketing communications, marketing copy | Comments (4)
