What Marketing Can Learn From Public Relations Analytics
We PR pros often talk about what Public Relations can learn from Marketing.
How to be more analytical.
Focusing on the numbers.
Being more results-driven.
And so on.
But what can Marketing learn from Public Relations, if anything?
Seth Duncan and I started talking about this last week, since he will be coming back to the #measurePR Twitterchat tomorrow.
Here’s what he had to say (emphasis/italicization mine):
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, analytics, Marketing, Public Relations, seth duncan | Comments (8)“There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels.
Weekly Roundup: Who Are You?
I saw a lot of interesting posts this week.
While they’re not all direct answers to the question, “Who are you?” I think they give some insight into what drives the writers.
Which, of course, is what a good blog post should do, don’t you think?
Let’s get to ‘em.
1. The limits of online influence, by Tom Webster.
Why: this is a fascinating look at an exercise in trying to drive action via online influencers. The answer will surprise you.
And h/t to Courtney Vaught of Traackr for pointing me to this.
2. Turn your blog into an iPad app!, by Tom Moradpour.
Filed under Blogging, How To, Public Relations, Resources, Shonali Burke, Social Media, Weekly Roundup | Tags: blogging, influence, mobile, Public Relations, Social Media | Comment (0)Crazy For Cricket
Cricket alert!
This week, I found out that one of the two semifinal matches of the 2011 Cricket World Cup is taking place this coming Wednesday.
It will be between India, my country of origin, and Pakistan…
… in India! …
and starting at the unearthly (for the U.S.) hour of 5 am EST.
(That’s me peering through the gates to the hallowed grounds of Lord’s, by the way, when I was in London about a year ago.)
So naturally, I will be taking the day off, so that I can watch it live on www.crictime.com.
Filed under Personal, Shonali Burke, Social Media | Tags: cricket world cup, icc, lords | Comments (16)
