Are You Built to Sell?

April 30th, 2011 | Shonali Burke | 2 Comments

My fellow BNET blogger, John Warrillow, has a pretty good deal going.

If you buy one copy of his book, Built to Sell, today, then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes:

  • a 1-year subscription to Inc. Magazine
  • a 2-hour teleconference with him
  • the E-Myth ebook, The Four Pillars of a Sellable Business
  • the BizBuySell valuation report
  • a $25 Kiva loan in your name

I haven’t met John, but I do feel a kinship with him because of our shared BNET experience.

Also, I haven’t yet read Built to Sell, but Rieva Lesonsky has (by way of disclosure, please note that that review of the book is on Grow Smart Business, a blog hosted by Network Solutions, which is a client of mine).

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Giving Props to Propz via #propz

April 29th, 2011 | Shonali Burke | 21 Comments

I came across something quite cool the other day.

Actually, it was just the day before yesterday, when Derek Skaletsky gave me props (aww) for saying I think Traackr is quite a bit more useful—at least as far as I’m concerned—than Klout, if one is trying to find “influencers.”

I didn’t know this (or know him) at the time, but Derek is part of the Traackr team.

So obviously he’d be happy about that.

However!

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Won’t Hire a Gen Y? Y?

April 28th, 2011 | Mike Doman | 23 Comments

I was recently talking to a friend of mine who claimed he would never hire a “Gen Y.”

My friend is a fairly senior PR pro in a reasonably high profile company, and his attitude astounded me. When I queried why, he identified a few areas.

I will now lay these out for you, and (as a Gen Y myself) rebut them:

1. Lack of work ethic.

This is out-and-out wrong. My generation has the same number of slackers v. motivated people as Gen X and the Baby Boomers.

To paint all Gen Y’s as unmotivated is an insult to every one of my friends and colleagues who bust their backsides every day to get somewhere.

Add the fact that we’re constantly connection to work and friends simultaneously means that we’re likely to work off the clock.

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