Influence is Not a Number

Here I go again:

Klout does not equal Clout.

And while it may in the future, it certainly does not right now.

Yesterday Klout introduced “the new Klout.com.”

I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.

My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is …

that it’s very pretty.

But if Klout is going to bill itself as “the standard for online influence,” it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook.

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Filed under Measurement, Public Relations, Shonali Burke, Social Media | Tags: influence, katie paine, klout, Measurement, perception | Comments (80)