Influence is Not a Number
Here I go again:
Klout does not equal Clout.
And while it may in the future, it certainly does not right now.
Yesterday Klout introduced “the new Klout.com.”
I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.
My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is …
that it’s very pretty.
But if Klout is going to bill itself as “the standard for online influence,” it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook.
Filed under Measurement, Public Relations, Shonali Burke, Social Media | Tags: influence, katie paine, klout, Measurement, perception | Comments (80)Feel Free? Why, I Just Might
Please stop telling me to “feel free.”
It’s one of the most ridiculous phrases I come across … and I come across it frequently.
You know, as in when people email you asking for something … but they don’t want come right out and ask for it, so instead, they tell you to “feel free” to do it.
As in, “I’m looking for a new job; feel free to pass my resume along.”
Or, “I want to pick your brain so feel free to suggest a time when we can talk.”
(Being told someone wants to pick my brain is another phrase I absolutely can’t stand.
It immediately conjures up images of a pick-axe being taken to my noggin, leaving a gaping hole in what is, for the most part, a decently-shaped skull currently covered with quite nice hair.
Filed under Communication, Shonali Burke | Tags: corporate jargon, feel free | Comments (29)What If Twitter Did Buy TweetDeck?
Rumors ran rampant
around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million.
(Note to self: invent something people love and then buy an island).
Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news.
My first reaction to this news was joy. Pure and overwhelming joy.
Why?
Well, I’m not really a fan of UberMedia. I like their apps, but I’m not a huge fan of the company in general.
Filed under Business, Guest Posts, Matt LaCasse, Social Media, Twitter | Tags: third party apps, TweetDeck, Twitter | Comments (14)
