MeasurePR: The Community Edition
Guest post by Jen Zingsheim
[Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]
On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric.
- Klout has been having some issues over the past couple of days, leading C.C. Chapman to blog about the Great Klout Plunge of 2011. This gave rise to the first question of the chat: do you have a backup plan in place to measure when you rely on tools, or is this just a risk you run when using someone else’s measurement system (a tool, in other words).
- Mike Donatello pointed out that having a backup system isn’t usually realistic, as budgets no longer allow for that level of redundancy. He added that it makes sense to go with the most “bulletproof” tool providers for that reason (true, that). Lewis Poretz added that in addition to bulletproof, you should make sure there’s customer service available when you need it.
- There were several suggestions on what to do if data from social media and traditional media contradict one another. CARMA_Tweets suggests examining the nature of the media, and checking demographic factors of each audience, such as age, to see if that explains the difference.
- Dave Fleet posted that he feels Share of Voice is a useless metric for PR. Many agreed, but with the caveat that context is important in looking at SOV, as it can be a useful metric under certain circumstances.
The discussion also touched on the “splinternet” and measuring proprietary platforms, as well as asking if perhaps clients are less interested in measurement than we are. You can view the full MeasurePR transcript for May 24 via this link.
[And don't forget we'll be back with #measurePR next week; June 7, 12-1 pm ET. Hope to see you there!]
Filed under Guest Posts, Measurement, MeasurePR, Public Relations | Tags: jen zingsheim, klout, PR measurement | Comments (2)Bubble or No Bubble, We’ll Still Be Social
“To a man with a hammer, everything looks like a nail.” ~ Mark Twain
Far too much has been said on the valuations of the social web startups.
With hundreds of “me-too” of them fetching record influx of hands-on capital, a dash of cynicism is all but obvious. Ideas like Color, which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain! Even for a startup that fetched $41 million, that is plain wasteful, if not irrationally exuberant.
The Guru is dead, long live the Guru.
Incessant “social media for business” workshops mushrooming all across India are minting unthinkable cash from what can best be justified as rudimentary skills in social media. Redundant strategies are disbursed in sessions with over 500 attendees, about an area as dynamic as social media! In other words, there’s a whole pack of self-proclaimed SM wolves (another designation, yay!), waiting to pounce on laggard corporations.
I posed this question to one of the breed recently at a conference. And the answer? Continue reading »
Filed under Amrit Pal, Business, Guest Posts, Social Media | Tags: gary vaynerchuk, relationships matter, social media bubble | Comments (9)Weekly Roundup: the BWE Edition
I’m still in NYC,
having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years.
Three years? Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again!
Also, I got my photo taken with Go Granny at the Network Solutions [client] booth, as you can see. That itself was worth the trip.
So this week’s roundup is a little different. I met some very interesting people at BlogWorld; some for the first time, some were online connections I finally met offline. So I wanted to share a few people, posts, sites that may not have crossed your radar just yet.
1. I only saw the back of Dionisia Cespedes during one of the sessions, but what she said about her site, Sole Strivers, really intrigued me. I subscribe to some very good financial blogs, but I think Sole Strivers is different and could really catch on.
Filed under Events, Resources, Shonali Burke, Social Media, Weekly Roundup | Tags: blogworld, home ec 101, lisa gerber, sole strivers | Comments (14)
