Austin Beckons
There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker” part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. 2.
I remember the first year I paid attention to SxSW. I wasn’t anywhere close to attending, but it was new to me, and I was in awe of people who were submitting proposals. They were all sooo kewl!
In fact, it looked like a very cool event. The kind of event all the cool people, the social media rockstars, the tech geniuses were going to.
And because part of the SxSW selection process is getting public votes in for the various submissions, many of the blogs I read, many of the high-powered social media people would be tweeting and Facebooking madly about their panel, asking you to vote for them.
Filed under Events, Shonali Burke, Social Media | Tags: #pr20chat, austin, panel picker, Social Media, Speaking, sxsw, voting | Comments (16)A Primer on TweetLevel
Guest post by Jonny Bentwood
TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.
Resting behind the methodology are several key insights:
Influence without context is irrelevant
Understanding measurement is more than simply putting a name into an algorithm. It’s a process. If you are looking at influence, then go for Justin Bieber. However, if you are looking to get the right people to speak about you and engage on your behalf then understanding context is critical.
Filed under Guest Posts, Measurement, MeasurePR, Social Media | Tags: #measurepr, Edelman, influence, jonny bentwood, social media measurement, tweetlevel | Comments (2)The Hurricane No One Saw Coming
In all the chatter over Hurricane Irene (which, thankfully, left everyone I know as well as myself more or less unscathed), a hurricane of its own tore through the public relations world on Friday: VMS (Video Monitoring Services of America, LP) has closed its doors.
For those of you who may be unfamiliar with it, VMS was the dominant video monitoring service for years. And I mean years.
Now there are several, probably the most well-known of which is Critical Mention (I have friends who work/ed at both companies, have used VMS in the past, am a former Critical Mention customer, and have no vested interest in either.)
I don’t know if this can be called a hurricane, though, since it seems to have come about with very little warning. Maybe a hurricane waiting to happen?
This is the message that was posted on VMS’ website on Friday: Continue reading »
Filed under Public Relations, Shonali Burke | Tags: chapter 7, critical mention, hurricane irene, media monitoring, pr, vms | Comments (14)
