“K” is King in Brand and Company Naming
Guest post by Donna Vincent Roa
The power of the letter “K” has always fascinated me.
In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds.
The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it.
“K” is the 11th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. It’s a voiceless velar plosive and an oral consonant with air escaping through the mouth only. This cross-linguistic sound is represented in over 40 languages, from Bengali to Turkish to Kagayanen.
Filed under Business, Guest Posts, Marketing | Tags: branding, donna vincent roa, naming, the letter K | Comments (17)Some people ask: “Why do we even need ‘K’? Isn’t ‘C’ enough?”
Shanan & Kate’s Excellent QR Code Adventure
Okay, our adventure wasn’t as thrilling as traveling the Circuits of Time in a phone booth with George Carlin, but it was educational none-the-less.
This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium.
It was a great opportunity for students to explore their options and a fun way for Kate (my colleague) and I to see how some organizations are using QR Codes.
Image: Optiscanapp via Flickr, CC 2.0
Here is what we found out:
Filed under Communication, Guest Posts, Marketing, Shanan Sorochynski | Tags: iphone, mobile marketing, qr code | Comments (13)How Bees Make Me a Better Business Owner
Guest post by Ken Mueller
A bee in my bonnet
Often when my wife and I are taking our dog, Shadow, for a walk, we go past a house in our neighborhood that has grabbed my attention.
There are two vehicles parked out front bearing license plates that include variations on the word “beeswax.” The front yard of the house is decorated with a variety of ornamental beehives and other bee-themed items.
I‘ve concluded that the family that lives there is in the beekeeping business, and I swear that one day I will knock on their door and ask them to tell me about it.
You see, while I know nothing about beekeeping, it fascinates me. We are raised to fear bees, and yet here is someone who makes a living off of raising them and harvesting their honey.
Filed under Business, Communication, Guest Posts, Marketing, Public Relations | Tags: beekeeping, being open-minded, cricket, ken mueller, step out of your comfort zone | Comments (25)
