It’s a Book: How Give to the Max Day Could Help Kids Read

November 7th, 2011 | Shonali Burke | 16 Comments

Give to the Max DayI love how, when used well, social media can build powerful communities to effect real change and real results.

To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations, right?) than, say, focusing on reaching traditional media first, and social second.

You need to reach people to get them to do something? Go straight to them and build your community. It takes time and consistent effort, but it can be very effective.

Razoo’s Give to the Max Day

Come Wednesday, Razoo is going to try to pull off an ambitious exercise in helping nonprofit organizations in the Greater Washington area do just this. It’s Give to the Max Day, and it starts in 41 hours (if you’re a local nonprofit organization and want to participate, you can still register as long as you do it by 11:59 pm ET today).

the Give to the Max flash mobMore than 1,000 area nonprofits have already registered. And on Nov. 9, they’re all going to try to get their supporters to donate at least $10 to them (and get others to donate to them) via their individual Razoo pages.

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo.

This donate-a-thon will run all day and night – for 24 hours. Razoo’s goal is to generate at least $3M in donations for all the nonprofits combined.

Once it’s done and the dollars counted, various awards will be given to the nonprofits that raise the most money, garner the most donors, garner the most individual donors, garner the most individual donors per hour, and a whole lot more (I started getting cross-eyed just looking at all the various permutations and combinations).

So it’s critical for all the participating nonprofits to try to get people to donate via their Razoo pages on that day.

It’s going to be an interesting day. And if, on Twitter, you follow a lot of people in the nonprofit/social media spheres, I suspect you will see your stream overrun by the #Give2Max hashtag.

A plug for Friends of the Library, Montgomery County

let's get kids to love readingThis is my plug for Friends of the Library, Montgomery County, a private 501(c)(3) organization that supports the County’s public libraries in a variety of ways. I feel drawn to FOLMC for five reasons:

1. I live in Montgomery County and happen to be, along with FOLMC’s Executive Director, Ari Brooks, a volunteer for the 2011 Montgomery County Executive’s Ball. So I know they’re good people.

Photo courtesy FOLMC

2. I’ve been a bookworm as long as I can remember. While my grandparents were alive, they would still tease me about how I used to flip through their Collected Works of William Shakespeare when I was six years old (true story, and that very copy is one of my most treasured possessions).

3. I truly believe that the love of reading is one of the greatest gifts anyone can give a child. We’d never be writers, artists, musicians, entrepreneurs, if we hadn’t been encouraged to dream big as kids; and the more we read, the more we dream and let our fancies take flight.

4. FOLMC is, like so many other nonprofits, trying to do something very important with not very much. But especially because of #s 1-3 above, I feel especially for it.

5. I love this video they put together called “It’s a Book,” which I think is a cute but smart way of reminding us why it’s important that books not die.

So on Wednesday, I’ll be rooting for FOLMC to raise $3,000 … on that day.

If, like me, you’re a bookworm, will you give them a look-see, please? I know Ari and her team will appreciate it. And I sure would.

Thank you!

Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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very good kids to read books,informative blog for all of us.

i recommend this to my friends.


Shonali Burke
Shonali Burke

Many thanks to Ifdy Perez of Razoo Giving for helping me get the 4-1-1 I needed for this post.


Very worthy indeed. I volunteered for a local men read's program last year and had 5 fifth graders I read to twice a month at a local elementary school. It's designed to show the young boys that it's cool for men to read.

The other cool thing about it was, and this wasn't by design, I had a foster kid, a white kid, a black kid, a hispanic kid and an indian kid.

Whatever we can do to make education fun and kids learning is a good thing indeed.


@folmc You're most welcome, I hope you meet your #Give2Max goal. :)

Howie Goldfarb
Howie Goldfarb

What a great idea I hope this maxes out the goals of the event!


@shonali Sure. Hope you're having a good Monday. Saw your email. Thanks much! Will edit & get back.


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