Communicating Through Change
Change is a-coming
I was reading through Lauren Drell’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators.
As a brief back-story, in May I returned to Australia after three weeks in New York … right in the middle of a company merger. I was immediately given the opportunity to move interstate to work within a new and combined marketing and communications team of six people (a big change coming from a team of one).
The team has since launched a new corporate brand both internally (across more than 2,000 employees) and externally, as well as new brand launches for a number of consumer brands that sit under the larger corporate banner.
It’s been an experience of fitting into a new team and culture. Here’s what I’ve learned, and how communicators can embrace and make the most of such change.
Filed under Business, Communication, Guest Posts, Jamie Garantziotis, Public Relations, Shonali Burke | Tags: change communication, Lauren Drell, merger, Public Relations, working effectively with a new team | Comments (2)Online Chemistry
Guest post by Lisa Gerber
A couple weeks ago, Erica Allison blogged about focusing your online efforts where your sources of revenue are located. I agree, and commented wholeheartedly to that effect. I mentioned that the friendships we build along the way are the icing on the cake.
In honor of Thanksgiving, I wanted to talk about that icing on the cake; not about business development.
Remember that feeling: maybe of love at first sight, or simply meeting a new friend with whom you hit it off right away?
It’s a lot harder for that to happen online, but it does happen on occasion, doesn’t it?
Filed under Communication, Guest Posts, Networking, Social Media | Tags: friendship, lisa gerber, online chemistry, thanksgiving | Comments (9)I Want to Thank the Academy… a Language Rant
Guest post by Mary Barber
“I want to thank you for being here today …”
“I would like to ask you to do this for me …”
I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe.
I feel the same about those who say they “would like to” do things. Think about it and I’m sure it will bother you as well. In fact, if you think too much about it, you’ll see this everywhere.
You see, it’s like this. If you want to thank, want to ask me, want to invite me – then why don’t you just do it?
Filed under Communication, Guest Posts, Writing | Tags: ann wylie, how to write better, mary barber | Comments (31)Quit beating around the bush. It will improve your writing and your communication skills.
