One Click Could Say “Happy New Year” to Nonprofits Worldwide
Perhaps you’ve started celebrating Hannukah, or you’re counting down the hours until Christmas Day.
In the midst of your holiday cheer – which is well-deserved and much needed, would you take a moment to give a really great gift to nonprofits worldwide?
All it will take is one click. I’m serious.
Here’s the gen:
Next year, thousands of new Internet domains will be up for grabs. One that is important to the nonprofit community is the .ngo domain (pretty obvious why, right?). So it’s equally important that the right organization be chosen to run this new domain.
Public Interest Registry (PIR) is the nonprofit organization that currently manages .org – the domain that has served the nonprofit community for more than 25 years. So it’s the natural choice for managing the .ngo domain.
Filed under Communication, Philanthropy, Shonali Burke | Tags: .ngo, .org, nonprofit domains, PIR, public interest registry | Comment (1)Partnering in Social Good
Guest post by Harrison Kratz
Ah, the holiday season. Can you feel the excitement?
Amidst all of the lights, gingerbread houses, and It’s a Wonderful Life showings, there are some amazing communities coming together to give back in their own little way to uphold what the holiday season is all about.
I’ve been honored to have created and worked with an incredible community spreading across the world with Tweet Drive. In addition, I’ve had the pleasure of forming a bond with Shonali, Tweet Drive, and the USA for UNHCR’s Blue Key campaign.
Photo © Blakeley Ainsworth, used with permission
Together, we’ve been able to give back to children around the world in both the form of toys and simple necessities that refugees need to merely survive. This partnership has gotten me thinking about something much bigger than toys and blue keys.
Filed under Guest Posts, Philanthropy, Public Relations, Social Media | Tags: #bluekey, blue key campaign, harrison kratz, social good, tweet drive, usa for unhcr | Comments (19)Capturing Attention: The First Step to Action
This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus.
I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling. But it’s still fun, and it was neat to see some of the expressions Ken managed to capture (check out the lady in the blue sweater at around 1:39/1:41 – she’s completely tuneless but she’s having such a good time).
When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.”
To each their own; no one’s saying everyone has to agree with everyone else. And certainly, there wasn’t a lot of “action” in the video, but if you actually watched it through, you’d see the smiles on people’s faces, as well as bits and pieces of personality (like the afore-mentioned blue sweater lady) that would make you realize, “Hey, people really enjoyed this.” (I actually think Ken did a pretty decent job given he had only one camera and did this on the fly.)
Unfortunately, when we put together plans and campaigns for our clients/organizations, we are in the same boat.
Filed under Communication, Public Relations, Shonali Burke | Tags: business communications, capturing attention, flash mobs, ken mueller | Comments (19)
