How to Help a Tiny Torah Scroll Kickstart An Article of Hope

May 16th, 2012 | Shonali Burke | 4 Comments

What could a group of astronauts and the Holocaust possibly have in common?

More than you think.

And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter.

But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.

An Article of Hope

I first heard about the documentary film, An Article of Hope, from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine).

Filed under Events, Personal, Shonali Burke | Tags: an article of hope, dan cohen, ilan ramon, kickstarter, space shuttle columbia disaster, torah scroll, triumph of the human spirit | Comments (4)

Marketing in the Round with Gini Dietrich

May 15th, 2012 | Shonali Burke | 19 Comments

So, you know how I was in New Orleans last week for Counselors Academy?

You already know I had a terrific time and learned so much. But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich, who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston, Marketing in the Round.

I don’t do a lot of book reviews here at WUL, because:

1. Most business books are boring, badly-written, or both. Sorry, but they are! And I’m not going to lie about a book and say it was great just because some social media who-hah wrote it.

2. I actually read books, I don’t skim through them. And with severely limited downtime, I’d much rather read a well-written work of fiction that allows me to escape to Hogwarts, or the No. 1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1).