I saw a post from Chris Brogan a while back, talking about how it’s ok to not be an expert and, in fact, we shouldn’t wait until we’re experts at something to do it.
Sounds about right to me. After all, I never trained in public relations (fuhgeddabout social media), and my background is in Economics (probably why I like numbers so much) and drama, but I think I’m doing ok.
To me, non-experts doing things very well is one of the beauties not just of our profession, but a gift that the social Web has given to us.
After all, you don’t have to be an “expert” to blog well, to excel at online marketing, to take great photos and/or videos… right?
I don’t know about you, but I’m drawn more to the “non-expert” versions of these things (and so much more), because they have a “realness” (I don’t know if that’s a word, and if it wasn’t, it is now, and it is so much easier to say than verisimilitude) to them that a lot of “expert” content doesn’t.
While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait.
What it didn’t tell me was that in attempting to “end” a decades, if not centuries, old rivalry, is that it would make every public relations pro look like an immature jerk.
For a very long time, public relations has used the media to tell the story of its clients. That’s changed a bit in recent years, thanks to the Internet, but that fact still holds true.
What a segment of this industry apparently doesn’t understand is that bloggers, reporters, commentators, anyone you’d define as a journalist, don’t owe us – PR pros – a damned thing. Continue reading »
Guest Post by Jamie Garantziotis
I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha.
As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video) to tell its story.
Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week.
You can see some of the great efforts and content shared by the community here.