A Pre-International Women’s Day Tribute to my Mother
Today’s Leap Day. If you know someone who’s celebrating their birthday today, make it good… I mean, they won’t get to celebrate it again for four years! And don’t tweet anything silly…
OK, now on to today’s post. Disclosure: this is a client campaign I’m working on, which means I get paid to work on the campaign (primarily blogger outreach), but I do not get paid (or was even asked) to write this post. I’m writing it because I think it’s a cool campaign and I have the chance to tell you of how you can celebrate the women who’ve inspired you in a really fun way.
The client
is Oxfam America. The work came about rather suddenly, and while I’ve been aware of Oxfam itself for years, I never really focused on just how much they do around the world to alleviate poverty, hunger and social injustice.
This photo is of a woman in Banakoro, Mali, pounding beans to make into flour. Photo: Rebecca Blackwell/Oxfam America.
Filed under Personal, Philanthropy, Shonali Burke, Social Media | Tags: empowerment, inspiration, international womens day, oxfam america, tribute to my mother | Comments (23)Some Google Changes and Google Plus Tips
I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google.
This is true.
While I do not have a Facebook Page, my Google Plus result comes up third in search:
I did a test for Chobani and Pepsi. I didn’t get the same results, but Facebook did not rank high for either. Chobani was not on the first page, and Pepsi’s Twitter link actually trumped Facebook. But it is safe to say Google Plus will rank for you if you have enough content.
Next of note is Google Places. They are integrating your location, Google Maps and the Google Places page to rank local results first.
Avoiding the Client-Consultant Ego Clash
Some of you know I’m adjunct faculty at Johns Hopkins University. For those who don’t, I am (!), and this is my fourth year teaching a class on “not-for-profits in the digital age.”
Not so long ago, one of them asked me a question that I thought would make for a good blog post:
How do you avoid stepping on the toes of your client, so that they don’t think you’re trying to show them you’re smarter than they are?
Ah, the client-consultant ego clash. I’ve encountered it, and I imagine you have as well.
The irony is that clients often hire us because they think we’re smarter, or more experienced, than they are, at least in the specific area that they need help in … but then the ego kicks in. And they, or we, feel that they, or we, are always right.
Filed under Business, Communication, Shonali Burke | Tags: business communication, ego clash, thinking strategically | Comments (24)
