Wow, and congrats. In some ways, I could have written this. I didn't plan on being solo - and still welcome, even seek out the 'right' f/t gigs - it just happened that way. I'd rather do the kind work I like, and work the way that fits my life. Sorry I was so late - that's what I get for lurking so much these days. Congrats again, they're lucky to have you.
You get this huge build up, and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!”
I’m all about getting straight to the point.
Because what’s the point of keeping you in suspense, right…?
Ok, ok. Heh!
My big news is this: come April 16, I start at MSL Washington as their Vice President, Digital.
That’s big news, and a big change, isn’t it?
The funny thing is, I wasn’t looking to stop working independently. Because when I started doing so, it was never a stop-gap arrangement, something to do while I was between jobs.
I simply didn’t get the kind of job that would excite me, and rather than settle for less, I decided to do the kind of work I wanted to do, but on my own.
It’s been a wonderful four years. I’ve been able to dive into social media, not to mention start this blog (and keep it going!), and experience so much that I might not otherwise have been able to do.
But MSL called a while back, and since you never know where a conversation might lead you, I answered. And over months of conversation, it became clear to me that this was a place that excited me; not just because of the significantly expanded client base I’d have, but because they were (are) good people.
It always comes down to people.
Will you like the people you work with?
Will you trust them?
Will they look through the same kaleidoscope as you?
Or, even if they don’t, are they willing to accept your kaleidoscope is worth considering?
The answers, for me, were yes, yes, yes, yes.
So I accepted their offer and, in a couple of weeks, will return to commuting to downtown DC (and who knows traveling where else!).
I’m excited. And I hope you’ll be excited for me.
Because if my tummy is anything to go by, this is a good choice.
Before you ask, WUL isn’t going anywhere.
I mean, how can a VP/Digital not actually be… er… digital? WUL is here to stay and you’re stuck with it!
I, however, am taking a couple of weeks off (cleaning up, winding my consultancy down, traveling, getting ready for my new life), so your daily dose of WUL will come to you from the wonderful team I have at my side.
I can’t thank them enough.
And I can’t thank you enough. You’ve done so much to bolster me, you’re in danger of becoming a pillow… but a very lovely one.
Thank you so much… and I will see you in two weeks.
Once a solo PR pro, always part of our community! You're a shining example of how we're all the architects of our own careers -- each person's path will be different. Can't wait to see what comes next in your next chapter!
Props @Shonali - well-deserved and sounds like a great opportunity!
Nice one! Congrats Shonali. I hear you on "the people"...it was how I choose my new gig over others.
Oh my goodness! This is just FANTASTIC news. Congratulations. I tell you, I always thought that doing what you love and having the lifestyle you want were the important parts. If being independent gave that to you, great. If working with a larger agency fulfills you, that's wonderful too! I'm so very happy for you, Shonali!
This is great news! I'm sure doing your own thing was liberating and eventful, but I agree that it's all about the people. When you wake up in the morning excited to go to work and see the people that you communicate with on a regular basis, you know you've found a great job. Looking forward to seeing you in San Francisco soon!
Wow, how late am I... 93 comments already.
You already know how I feel, but I'll say it again for the record: HUGE congratulations!!! Very excited for you and your new journey!
That's absolutely fantastic news! I'm very happy for you and I know you will excel in whatever you do. Congrats and all the best!
Wow, congrats @Shonali Burke
Now that it is 'official', I extend my congratulations to you dear Ms. Burke. Congratulations on the new position! I hope it brings with it new challenges for you to attack and overcome. And, whatever may come, I am sure you will rock it! :)
@3HatsComm Thank you! And no need to apologize at all... I mean, I haven't been able to comment over at your place in AGES (lurker alert!) - I really, really appreciate it, Davina!
@jdlasica I hope so! Thank you!!! And for all that you have taught me, JD - I look forward to continuing to learn from you for years to come!
@KellyeCrane What a sweet thing to say, Kell - thank you!!!
@tressalynne Thanks so much!!
@LisaByrne I remember reading about that! Thank you - and my apologies for not being able to reply sooner (but you saw that I was going to be out).
Speaking of being back... how is your abs/arms program going? Don't call me on the burpees, though, LOL!
@Tinu Thank you SO much, my dear!!!
@MikeSchaffer Thank you, Mike! Catch up IRL soon, now that I am "closer" to you?
@jennalanger I heard they use Disqus over there. ;-)
@adamtoporek Thanks so much!!!
@Frank_Strong Thanks so much!!
@HowieSPM Why do you think we're taking her out in SF? ;)
@mdbarber Today I went to Costco (aargh), the Container Store (bliss) and a grocery called "Fresh Market" (meh). And the cleaning I did!
@shonali That is true on all accounts. But going during the week is MUCH better than the weekends, at least here.
@mdbarber Heh! I needed some bulk supplies, and Costco is good for that kind of thing. But it's certainly not "fun."