Change: It’s A-Comin’

April 2nd, 2012 | Shonali Burke | 131 Comments

change, it's a-comin'You know how, when people have really big news to give you, they dilly-dally about it?

You get this huge build up, and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!”

Not me.

I’m all about getting straight to the point.

Because what’s the point of keeping you in suspense, right…?

Ok, ok. Heh!

My big news is this: come April 16, I start at MSL Washington as their Vice President, Digital.

I know!!!

That’s big news, and a big change, isn’t it?

The funny thing is, I wasn’t looking to stop working independently. Because when I started doing so, it was never a stop-gap arrangement, something to do while I was between jobs.

I simply didn’t get the kind of job that would excite me, and rather than settle for less, I decided to do the kind of work I wanted to do, but on my own.

It’s been a wonderful four years. I’ve been able to dive into social media, not to mention start this blog (and keep it going!), and experience so much that I might not otherwise have been able to do.

But MSL called a while back, and since you never know where a conversation might lead you, I answered. And over months of conversation, it became clear to me that this was a place that excited me; not just because of the significantly expanded client base I’d have, but because they were (are) good people.

It always comes down to people.

Will you like the people you work with?

Will you trust them?

Will they look through the same kaleidoscope as you?

Or, even if they don’t, are they willing to accept your kaleidoscope is worth considering?

The answers, for me, were yes, yes, yes, yes.

So I accepted their offer and, in a couple of weeks, will return to commuting to downtown DC (and who knows traveling where else!).

I’m excited. And I hope you’ll be excited for me.

Because if my tummy is anything to go by, this is a good choice.

Before you ask, WUL isn’t going anywhere.

I mean, how can a VP/Digital not actually be… er… digital? WUL is here to stay and you’re stuck with it!

I, however, am taking a couple of weeks off (cleaning up, winding my consultancy down, traveling, getting ready for my new life), so your daily dose of WUL will come to you from the wonderful team I have at my side.

I can’t thank them enough.

And I can’t thank you enough. You’ve done so much to bolster me, you’re in danger of becoming a pillow… but a very lovely one.

Thank you so much… and I will see you in two weeks.

Image: barbourians via Flickr, CC 2.0

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Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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127 comments
3HatsComm
3HatsComm

Wow, and congrats. In some ways, I could have written this. I didn't plan on being solo - and still welcome, even seek out the 'right' f/t gigs - it just happened that way. I'd rather do the kind work I like, and work the way that fits my life. Sorry I was so late - that's what I get for lurking so much these days. Congrats again, they're lucky to have you.

jdlasica
jdlasica

Congrats, Shonali, sounds like a wonderful fit.

shonali
shonali

@traackr How nice of you, thank you!

shonali
shonali

@socialmediadds Thanks so much!

shonali
shonali

@jgoldsborough Thanks so much!

KellyeCrane
KellyeCrane

Once a solo PR pro, always part of our community! You're a shining example of how we're all the architects of our own careers -- each person's path will be different. Can't wait to see what comes next in your next chapter!

Tinu
Tinu

Oh my goodness! This is just FANTASTIC news. Congratulations. I tell you, I always thought that doing what you love and having the lifestyle you want were the important parts. If being independent gave that to you, great. If working with a larger agency fulfills you, that's wonderful too! I'm so very happy for you, Shonali!

shonali
shonali

@joeldon Yes, you can. :) Thank you!

shonali
shonali

@scenestealreric Thanks!

shonali
shonali

@adamtoporek Thank you so much!

jennalanger
jennalanger moderator

This is great news! I'm sure doing your own thing was liberating and eventful, but I agree that it's all about the people. When you wake up in the morning excited to go to work and see the people that you communicate with on a regular basis, you know you've found a great job. Looking forward to seeing you in San Francisco soon!

shonali
shonali

@pronouncedalj @prtini @valeriesimon Thanks so much!

Adam | Customer Experience
Adam | Customer Experience

Wow, how late am I... 93 comments already.

 

You already know how I feel, but I'll say it again for the record: HUGE congratulations!!! Very excited for you and your new journey!

Rajesh Jacob
Rajesh Jacob

That's absolutely fantastic news! I'm very happy for you and I know you will excel in whatever you do. Congrats and all the best!

Anthony Rivera
Anthony Rivera

Now that it is 'official', I extend my congratulations to you dear Ms. Burke. Congratulations on the new position! I hope it brings with it new challenges for you to attack and overcome. And, whatever may come, I am sure you will rock it! :)

shonali
shonali

@livefyre How nice of you, thank you!!

shonali
shonali

@ericajmoss Thank you very much! @davemurr

shonali
shonali

@seocopy Thank you so much!

shonali
shonali

@davemurr @dfriez @ginidietrich Thank you very much!

shonali
shonali

@voxoptima Thank you very much!

shonali
shonali

@mdbarber So nice of you, thank you, my friend!

pronouncedALJ
pronouncedALJ

@shonali I'm the new independents SIG director for IABC DC. Should I keep you on my list?

mdbarber
mdbarber

@shonali Was just waiting for the public announcement. Hope you're enjoying the time off.

shonali
shonali

@pronouncedalj No, thanks.

shonali
shonali

@mdbarber Today I went to Costco (aargh), the Container Store (bliss) and a grocery called "Fresh Market" (meh). And the cleaning I did!

shonali
shonali

@mdbarber That is very true. I even got parking easily, and usually it's a madhouse.

mdbarber
mdbarber

@shonali That is true on all accounts. But going during the week is MUCH better than the weekends, at least here.

shonali
shonali

@mdbarber Heh! I needed some bulk supplies, and Costco is good for that kind of thing. But it's certainly not "fun."

mdbarber
mdbarber

@shonali I'd go with the Container Store and Fresh Market…skip the other two! ;-)

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