Rick Henry: How a Small Business Owner Defines Mobility and Social Media

May 2nd, 2012 | Shonali Burke | 34 Comments

Orlando based chauffeur Rick Henry displays his mobile officeRemember how I traveled to Orlando, Fla., a couple of months ago?

Well, if you don’t remember… I did. And I had a blast, talking about measurement.

The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking.

Even though it was really early in the morning, I had a terrific car ride… not least because Rick Henry, the operator of the car service (or, at least, the car I was being driven in) had a lot to say about how he, a small business owner:

Is using (or not using) social media to drive his business

What really grows his business (hint: it’s a 13-letter word starting with R, ending with S, and contains the words “at” and “ship”)

Is using new technology that is the darling of the social media crowd, to truly operate his business on the go, even though he doesn’t think he “does” social media.

Have a look at this video to see what I mean. It isn’t too long (slightly over three minutes).

And please excuse the lack of light/occasional shakes; I filmed this from my iPhone as we were driving, so all things considered, it’s not too bad.

Rick is really growing his business in a very smart way, isn’t he?

By:

using good (and regular) communication with his customers,

adopting the technology that will make his customers’ (and therefore his) lives easier;

making his mobile, car service, truly mobile.

If Rick can do all that with a driver license, a smartphone and a small, square chip…

What’s stopping you?

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Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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33 comments
shonali
shonali

@3hatscomm Thank you so much, belatedly, for sharing!

3HatsComm
3HatsComm

The tools are out there. It requires taking the time to learn them, to use them -- to invest in yourself and your business. We can advise, counsel, consultant until our clients ears' bleed, but until THEY wake up and realize they have to do the work, put the time into learning about their customers (relationships!) and what tools/services their CUSTOMERS value, it won't matter. This was a great example of a mobile business actually thinking 'mobile' - and the right kind of social networking; he's going after the LinkedIn fish, the best catch for his biz. FWIW.

GeoMorales
GeoMorales

Great stuff, Shonali! What's great about this is it shows how the Rick Henrys of the world can have still have a presence in the social media universe while "not" being in it.

bdorman264
bdorman264

Oh, I remember all right. I still have the black eye from getting lost in the woods the night before which prompted hiring a professional driver............

 

Great post, very interesting and thanks for sharing. 

shonali
shonali

@jocmbarnett Thank you for sharing!

shonali
shonali

@skypulsemedia Thanks, pal! And @rachaelseda to you too for sharing & commenting!

Howie Goldfarb
Howie Goldfarb

Chunk-n-Chip uses square for processing credit cards. When I was in Panama a few years back the driver of our cab the first night bent over backwards to impress us and then he gave us his cell number for us to call him for rides bypassing the dispatcher. Smart people with great service always win.

 

I LOVE his LinkedIn marketing!

rachaelseda
rachaelseda

A great example! No excuses...you make it as complicated or as simple as you want it to be!

KirkHazlett
KirkHazlett

@shonali A pleasure...shared it as well with our MBA director.

KirkHazlett
KirkHazlett

This absolutely makes the point that I try day-in and day-out to make with my students (who will be going out into the world and...hopefully...optimizing social media opportunities in their jobs/lives. I love Rick's very realistic discussion of how he uses various platforms to conduct...and control...his business. And the "R" word...relationships...comes through loud and clear!

3HatsComm
3HatsComm

@shonali YW. Hope the new gig's going well.. have a good weekend.

Shonali
Shonali moderator

 @bdorman264 LOLOL! See, you should have known not to mess with me after I started working out in #mybootcamp. :p

rachaelseda
rachaelseda

@shonali Always! I'm getting the wheels rolling for my next post as we speak ;)

Shonali
Shonali moderator

 @HowieSPM That's very cool. I got a Square chip for myself a while back but haven't used it for anything. Sometimes I feel I should set it up simply so that I can use it, hah!

Yes, I thought what Rick was doing was terrific - but it was completely unexpected to me that he'd pull out his Square!

shonali
shonali

@3HatsComm You too! I'm looking forward to seeing @ginidietrich @lisagerber @mclennan @blah2voila @pierreloic & more at @caprsa in Nawlins

shonali
shonali

@rachaelseda So the next time I log into #WUL, it will be in there? :p

3HatsComm
3HatsComm

@shonali @kensviews @ginidietrich @lisagerber @mclennan @blah2voila @pierreloic @caprsa Heh.. have a good time in N.O.

shonali
shonali

@3HatsComm Apparently @kensviews is hellbent on making me do so. @ginidietrich @lisagerber @mclennan @blah2voila @pierreloic @caprsa

shonali
shonali

@KensViews I couldn't fit everyone in! @abbief too... @3HatsComm @ginidietrich @lisagerber @mclennan @blah2voila @pierreloic @caprsa

KensViews
KensViews

@shonali @3HatsComm @ginidietrich @lisagerber @mclennan @blah2voila @pierreloic @caprsa I'm "&more" :)

3HatsComm
3HatsComm

@shonali @ginidietrich @lisagerber @mclennan @blah2voila @pierreloic @caprsa Oh, jealous. Have some yummy Nawlins food and drink for me ;-)

rachaelseda
rachaelseda

@shonali HAHA, I don't know about the next time you log in but I'm working on it ;)

shonali
shonali

@kmueller62 I'm getting there...

kmueller62
kmueller62

@shonali haha. i'm just worn out!

shonali
shonali

@kmueller62 Oh yea? Me too. (Why do we sound like the Marx Brothers?)

shonali
shonali

@kmueller62 Hey YOU! Wassup?

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