Marketing in the Round with Gini Dietrich

May 15th, 2012 | Shonali Burke | 28 Comments

Gini Dietrich is delighted with Marketing in the RoundSo, you know how I was in New Orleans last week for Counselors Academy?

You already know I had a terrific time and learned so much. But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich, who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston, Marketing in the Round.

I don’t do a lot of book reviews here at WUL, because:

1. Most business books are boring, badly-written, or both. Sorry, but they are! And I’m not going to lie about a book and say it was great just because some social media who-hah wrote it.

2. I actually read books, I don’t skim through them. And with severely limited downtime, I’d much rather read a well-written work of fiction that allows me to escape to Hogwarts, or the No. 1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1).

3. I’m backed up on books to review, because I still get some which very kind people have sent me… and I just haven’t gotten around to them… or, because they were so kind that they didn’t actually ask me to review them, only if they could send them to me (to which, of course, I say “yes,” I mean, wouldn’t you?).

But G&G are G&G.

And I had the book in my hands and time to read it on the flight back from New Orleans.

And I finished it in one sitting.

And it has smart, practical advice, and tons of charts and worksheets to get you started on “marketing in the round.”

So I’m recommending it.

I’m not doing it because Gini and Geoff are my friends, though they are; if I thought the book was crap I’d have suddenly found no available slot on my editorial schedule (which you know is so booked, seeing as how there was no Monday post this week… did anyone even notice…?)…

So. I enjoyed MITR (which launched officially yesterday), found it a quick and useful read, and think you will too, if you believe in an integrated approach to marketing communications.

Career academics will probably not find it as useful… but then, most of us are not career academics.

The other thing I was really happy about

was that while in New Orleans, I was able to grab Gini to do a short interview on MITR. Here, straight from Ms. D’s lips, are words of wisdom on

  • MITR,
  • smart measurement (and what you should junk), and
  • the kinds of tools and results you should use and focus on respectively.

If you can’t see the video itself, just click here for my just-over-two-minute interview with Gini on Marketing in the Round.

Now, may I suggest you hotfoot it to Amazon.com and purchase a copy? You’ll find it very handy in time to come (or immediately), trust me.

Oh, one more thing: I filmed this video using my D-I-Y, fits-in-my-handbag iPhone movie studio, and then edited it in iMovie. So if you’re still making excuses about not being able to do video, you can’t make them any more!

Have you read MITR yet? What did you think? What are some of the other business books you think are well worth reading, perhaps even owning? Why?

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Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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25 comments
Howie Goldfarb
Howie Goldfarb

this book is already being made into a movie. Lindsay Lohan is playing @ginidietrich and elijah wood @geoffliving . Screen play adoption written and Directed by Martin Brest who had a long string of block buster movies in the 90's only to have his career torched by Gigli (means they got him cheap!)

KirkHazlett
KirkHazlett

Definitely on my "to-read" list! Congrats to @ginidietrich and @geoffliving on the launch, and thanks @shonali for the preview!

ginidietrich
ginidietrich

Now I wish we'd done the interview together. It would have been more fun to see you in it, too. But the set up you have is VERY cool! Next time we're together...

 

Thank you for not pretending you didn't have space for this. I'm grateful you liked the book enough to make an exception. Love you tons!

Erin F.
Erin F.

I probably need to read this book, too. Onto the never-ending reading list it goes. :)

 

I did notice the missing post...but it might have been because you mentioned it in an email.

Latest blog post: Write Right: Split Infinitives

jennimacdonald
jennimacdonald

Shonali thank you for the review. I also HATE reading business books, when I get home I want to read a fiction book that has nothing to do with Social Media. : ) But since Gini is a friend, and I have tons of respect for her I do want to read this book. Your review gets me excited. Thanks!

rachaelseda
rachaelseda

I just bought this for my ipad kindle app and it's on my list of summer reading! I'm looking forward to reading it! 

geoffliving
geoffliving

Everytime I think of NOLA, I think of Sultans of Swing.  Thanks so much for this very kind review, Shonali.  It means a lot coming from you, and how busy you are.  Fantastic, really!

EricaAllison
EricaAllison

So jealous that you guys were in NOLA without me! Another time...

Love the book review and I can totally relate to your reasoning/logic for not doing book reviews. I adore escaping into fantasy and while I enjoy a good - REALLY GOOD- business book, they rarely hold my attention long enough in the limited time I have to read them! Will check it out ASAP.

 

 

Shonali
Shonali moderator

 @ginidietrich It WOULD have been fun! But then I probably wouldn't have stopped talking, which would have made editing very difficult. Plus, I only have one mic (maybe I should get a second? Or look into a double-mic option? Hmm....)

I think the next time you're here I have to do a car dancing interview with you a la @ifdyperez suggestion.

You're so welcome, my dear - congratulations!!

Shonali
Shonali moderator

 @Erin F. Be careful. Now that you've said it, you'll have to do it.

And thank goodness at least you noticed the missing post I don't think I did mention it in an email, my emails to you, @KirkHazlett @skypulsemedia et al have been quite weepy, haven't they? I'll try to do better! So you get props for being extra observant.

Shonali
Shonali moderator

 @jennimacdonald The funny thing is that I had no idea so many people hated reading business books. WHY ON EARTH ARE SO MANY OF THEM BEING WRITTEN?! Um, @ginidietrich that's not directed at you.

I'm really glad you liked my review, Jenni - thank you! I may even do more of them now, so thank you for the encouragement!

Shonali
Shonali moderator

 @rachaelseda It'll go real quick, that's one of the things I liked most about it. Also I thought the charts/worksheets were really useful. 

So are you going to send us pix of MITR making the rounds, aka the traveling gnome? Just don't send one from the beach, that will make us all jealous!

Shonali
Shonali moderator

 @geoffliving HAAA!!!

You're so welcome, Geoff - and congrats! As to being busy, I know everyone is equally busy, so I know I'm not any more special than anyone else, LOL It's just that I have to be realistic about what I can/can't do, regardless of how much/what I'd *want* to do. I know you understand that!

Shonali
Shonali moderator

 @EricaAllison Yes, this is getting to be a bad habit, you going off in one direction, me (us) in another... do we need to all get on the same map?

Thanks, Erica! And, um, didn't my little mic work great? @ginidietrich started giggling when she saw me unraveling yards of wire, but hey, it worked!

Howie Goldfarb
Howie Goldfarb

 @ginidietrich we had a last minute replacement since Lindsay wanted too much (case of booze and a bunch of cocaine). So we got Betty White for a pack of snickers bars.

Erin F.
Erin F.

@Shonali @KirkHazlett @skypulsemedia No, not weepy. I think you feel a lack - even if you're the only one who feels it or notices it - and feel the need to apologize for it.

Latest blog post: Write Right: Split Infinitives

jennimacdonald
jennimacdonald

 @Shonali  For me it's not that it's a business book but more that it's a book I should read. Basically I need a break, and so when I find time to read a book instead of tweets, blogs, etc, I don't want it to have anything to do with Social Media or Business. : )

jennimacdonald
jennimacdonald

 @ginidietrich Dates for the book tour in NYC? I'm definitely coming down. Maybe we can do a tweetup and then I can make it a work thing. : )

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  1. [...] On June 26, Geoff Livingston, co-author of the recent book Marketing in the Round, joined us. This was quite a delight, since Geoff is usually crazy busy, and proved to be an [...]

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