You knew this day would come. The day there’d be a post about the Manwich here at WUL.
You have probably eaten a Sloppy Joe sometime in your life. Maybe a Manwich. When you were 12.
So of course I chimed in:
Which roped in Matt LaCasse:
Which led to a classic tale about a mass-produced
Sloppy Joe Sauce and Lesson in Listening.
You do listen, right? I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself?
Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or …
As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks.
And when people talk, you can take action.
For example, in 24 hours Manwich had two people post photos via Instagram. I did a Flickr search for Manwich and got over 1,500 results! Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers?
Or maybe a new recipe or use for your product:
And you have fans who want to be called by your product name:
Wouldn’t it be so easy to create über fans by contacting them? I mean, they chose “Manwich” for their Twitter handle. You cannot get any more über than that!
Forget Klout. You know they – these people – are already influential. Every time they tweet, their network sees your product in their handle!
So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening.
If you are not garnering this data, which is free and public via a listening program, why not? You don’t need to create a focus group; you have one already. Want to test a new flavor? You have people ready and waiting.
Now get out there.
@HowieSPM Great post!! Now I really need to try "Manwich" ... :)
How cool is that; now I need to tweet Hamburger Helper to see if there is a cult following with that as well.
Manwich, makes me think of the Chippendale's or something and that's disturbing. All I know is the commercials used to make me uncomfortable.
I'll stop before I totally wreck Shonali's site............yikes.............
@bdorman264 The Chippendales or the Manwich commercials, you site wrecker you:)
@bdorman264 i heard you were tossed out of chippendales because the ladies kept asking you to dance for money vs the chippendale guys.
@ginidietrich my mom's a vegetarian and she used to make vegetarian sloppy joe's which are delicious! Cmon Gini, get with the Manwich program!
Yeah, Manwich, get out there! I like the way you pulled in so many different ways the brand COULD be benefiting from all the activity that's already out there.
You are a nut case!! But I feel like my original tweet about this is screwing up their listening program as I am a vegetarian. I haven't had a Sloppy Joe in easily 11, maybe 12, years. So, while we need to listen, we also need to understand what is real and what is just idle Twitter chit chat.
Howie, as an Aussie I'm not 100% down with the Manwich concept yet, but it sounds mighty tempting! For the brand, you're absolutely right - this data is free and readily available. While it may not be totally necessary to have an account, I think it would absolutely be of benefit for the purposes of engagement and contact. Fans want to communicate in their space, and on their terms - which is potentially difficult to do if you're watching/listening to the space, but not actively within it.
Now if you'll excuse me, I'm off to try me a Manwich for lunch ;)
@JGarant you can be their down under ambassador Jamie. I have a feeling they need one. I have seen with bigger brands the people power to respond to everyone isn't feasible. If you get 100 mentions sure. But I bet Starbucks has thousands or more a day. But can play and steer some. And you mine the hell out of the data. Especially if your point of sale feed isn't real time the twitter chatter is.
Woohoo!! MANWICH! This is such a great post Howie! I can't *believe* they don't have a social media presence. Would be a great case study to follow them into social and see the impact of it. Also, now I want to make Manwich tonight for dinner. ;D