#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)
July 24th, 2012 | Shonali Burke | 20 Comments
Folks, I’m really sorry. I know I’ve gotten behind on your #measurePR chat recaps, and I really don’t have any excuse.
So… just… I’m sorry. Forgive me?
OK, let’s catch up, then, shall we?
1. There was no #measurePR chat on May 29. Life was just too crazy.
2. On June 12, Katie Paine joined us – it was a surprise gift! And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement.
When there was some confusion over whether media “impressions” were being tossed out (because of said standardization), Katie clarified:
@SmartMPM#measurepr impressions are NOT being tossed out. just being clarified and better defined.
— Katie Delahaye Paine (@kdpaine) June 12, 2012
You can get the full transcript of #measurePR for June 12, 2012, if you like.
3. On June 26, Geoff Livingston, co-author of the recent book Marketing in the Round, joined us. This was quite a delight, since Geoff is usually crazy busy, and proved to be an energetic chat, as you can see:
A2 Measurement of outcomes forms the foundation of Marketing in the Round. You have to know where you are going to get there. #Measurepr
— Geoff Livingston (@geoffliving) June 26, 2012
and
A@ p2 Too many metrics focus on how a tool or discipline is performing, as opposed to measuring business goals #Measurepr — Geoff Livingston (@geoffliving) June 26, 2012
and
@vargasl @shonali Passion and emotion is what causes stakeholders to act! #measurepr — Geoff Livingston (@geoffliving) June 26, 2012
and with some really interesting “out of the box” reading shared by @cloudspark
here’s a good primer asking if neuromarketing research increase sales? via @nielsenshar.es/szPMq#measurepr — jr schmitt (@cloudspark) June 26, 2012
Here’s the full transcript for #measurePR for June 26, 2012. 4. On July 10 (yes, just a couple of weeks ago), Lee Odden joined us for the chat. I’m a huge LEO fan and, in fact, he’s visited #measurePR before (one of our most engaged chats ever), and left us with so much to learn and think about. This time was no different. Lee recently published Optimize, which is just a terrific book (consider that my unofficial review, though a more official one is coming!), and shared so much wisdom on how PR should and shouldn’t be measuring. Such as:
A3 I think measurement is key during the entire spectrum of an “optimized” approach from research to progress to performance #measurepr — Lee Odden (@leeodden) July 10, 2012
and
A4 Like Marketing, PR pros should measure whatever drives progress towards goals as well as business outcomes achieved.#measurepr — Lee Odden (@leeodden) July 10, 2012
and this great list of social media monitoring tools
A5 List of 22 SMM tools tprk.us/9YlKgO w/ varying measurement features. Chapter 13 of #OptimizeBook.com has lots of tools #measurepr
— Lee Odden (@leeodden) July 10, 2012
and the most common PR measurement mistakes he sees:
A6 PR measure mistake: Focusing on activity (spray & pray) vs. productivity (placements, engagement, actions) #measurepr
— Lee Odden (@leeodden) July 10, 2012
I know! Too much awesome! Here’s the full transcript of #measurePR with Lee Odden on July 26, 2012!
Off with you. You have a lot of reading to do. Go on, now!
Oh, and happy Tuesday!
Image: Nathan O’Nions via Flickr, Creative Commons
Shonali Burke
President & Grand Poobah at Shonali Burke Consulting, Inc.
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
@shonali
CEO & Grand Poobah, Shonali Burke Consulting, Inc. Teach @SAISHopkins. Founder #measurepr. Blog http://t.co/jjw1eiGmjy. PR/SM geek. Dogs. Foodie. Shoes. Elvis.
@K_Bookman Very! ;) - 8 hours ago
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20 comments
@shakirahdawud @kdillabough @rachaelseda @jasonkonopinski @ancitasatija @john_trader1 @soulati @kmueller62 TY for sharing!
@shonali Why do I now suddenly have an empty feeling on week's with no #measurepr chat?
1 Like
Gosh I missed so many great chats. I can't believe I missed @geoffliving 's book tour in DC and his #measurepr chat...but then again I don't regret relaxing on the beach and enjoying my vacation then ;)
3 Like
Thank you so much for having me, Shonali. I really appreciate everything you've done for me.
@geoffliving Oh, it was absolutely my pleasure and of such benefit to the community. And speaking of what people have done... thank YOU for everything you've done for me! You've been so generous in helping me out, so many times, when you didn't need to. Not everyone does that. So thank YOU, my friend!
