Public Relations . . . It’s Still About The People
August 14th, 2012 | Kirk Hazlett | 20 Comments
I recently spent the bulk of the day on Facebook/Twitter/Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second.
Two separate posts by public relations professionals, though, caught my attention and brought my feet back to earth.
The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis, in which he emphasized the human side of online communication.
Words like “empathy” and “people” were everywhere . . . concepts that I constantly “preach” both in my daily life as a undergraduate communication/public relations professor at Curry College, and in my “other” life as an actively-engaged member of the Public Relations Society of America.
The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz, who finished her degree requirements in December 2011 . . . six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. Erika wrote a great post about the importance – and the value – of saying two simple words: “Thank you.”
At both ends of the spectrum – senior professional and just-learning-the-ropes recent grad - the “people” connection rings loud and clear.
I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical, but also for my own blog, A Professor’s Thoughts.
It’s so easy to get immersed in the bright, shiny objects that are the social media platforms on which we communicate to larger and larger audiences and forget that, on the other end of the “tweet” or “like” or “pin,” sits a living, breathing human being. And that aspect of communication is never going to change.
Until that fateful day when robots beget robots, there always will be humans involved in communication . . . developing messages, identifying optimal channels of communication, “closing the loop” in relationship management.
As Brian so correctly says in his interview, “The four Ps [product, price, place and promotion], should really be five, with ‘people’ at the center.”
And then Erika: “No matter what stage in your education or your career, there is always someone that helped you in the past or someone that supports you presently. No matter how long ago it may have been, take a moment to thank that person today.”
Public relations doesn’t happen in a vacuum.
People make public relations programs a reality. People make a business successful. No matter how sophisticated the message or the means of communication . . . “It’s still about the people.”
“I am the people – the mob – the crowd – the mass.
Do you know that all the great work of the world is done through me?”
Carl Sandburg, “I Am the People, the Mob” [1916]
Image: LSE Library via Flickr, CC 2.0
Kirk Hazlett
Professor at Curry College
Kirk Hazlett, APR, Fellow PRSA, holds the position of Associate Professor, Communication/Public Relations, at Curry College; he is also Lecturer in Communications, at Regis College. Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts.
@kirkhazlett
Fellow PRSA. Curry College Communication Professor; Veteran PR Professional; Director/Clerk, Board of Directors, Boston Harborfest
My thoughts on the importance of optimism, enthusiasm, and self-confidence. Where do they rank with you?? http://t.co/2iEjUmf3uL - 14 hours ago
Latest posts by Kirk Hazlett (see all)
- Public Relations: The Two Sides of Information Access - May 6, 2013
- Person-to-Person Communication: The Human Side of Public Relations - April 15, 2013
- Ethics and Accountability in Public Relations are Non-Negotiable - March 12, 2013
19 comments
@shonali No problem, Shonali. Seems we are all busier lately ... that's a good thing! Hope you have a great upcoming weekend =)
PR involves the public? No kidding "Public relations doesn’t happen in a vacuum" @kirkhazlett http://t.co/Rbg1Opxb @PRcom
@leahmars Sometimes you get so wrapped up in the work, you forget that "people" are the audience. Thanks for RTing that reminder ;)
@leahmars Seems like a lot of people forget this simple concept, Leah! Thanks for reading and sharing! #WUL
[...] an electronic persona and not risk sullying our pristine selves with actual human interactions. I’ve written about this before for Waxing Unlyrical, and will continue to sound off when I feel the occasion calls for [...]