Got Kred? When Andrew Grill Visited #measurePR
September 25th, 2012 | Shonali Burke | 23 Comments
So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR?
Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. As in, being a guest.
Cool, huh?!
So last week, Andrew Grill, CEO of Kred, was the featured guest on the chat. Some nuggets:
Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive.
A1: Recently we released @kred story a very rich view of your influence with analytics behind every panel #measurePR
— Andrew Grill (@AndrewGrill) September 18, 2012
On how/why Kred is different from other social scoring tools:
A3: In a tweet @kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR
— Andrew Grill (@AndrewGrill) September 18, 2012
i.e. you can’t become influential in “bacon” the way… oh, let’s just say certain people did, once upon a time…
And of course, that led to some hilarity:
Well, darn, that leaves me out! “…impossible for you to become influential in “cheese” or “prison” on @kred” via @andrewgrill#measurePR
— Julia Angelen Zunich (@JulesZunichPR) September 18, 2012
We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results.
And throughout the chat, Andrew did stress the dangers of what he calls influence score myopia, much as Pierre-Loic Assayag of Traackr (my friend and frequent visitor to #measurePR) has done in the past.
Many thanks to Andrew for visiting with us last week; here’s the full transcript of #measurePR with Andrew Grill of Kred.
And please do save the date for the next chat, i.e. next Tuesday, Oct. 2, 12-1 pm ET, when your favorite guest host, Jen will be back in action!
Shonali Burke
President & Grand Poobah at Shonali Burke Consulting, Inc.
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
@shonali
CEO & Grand Poobah, Shonali Burke Consulting, Inc. Teach @SAISHopkins. Founder #measurepr. Blog http://t.co/jjw1eiGmjy. PR/SM geek. Dogs. Foodie. Shoes. Elvis.
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21 comments
RT @arkarthick Got Kred? When Andrew Grill Visited #measurePR - http://t.co/R6c3L75Y | #sm via @shonali
@viken_shrestha @arkarthick @seocopy @janemckaycomms Thanks so much for sharing the #measurepr recap. :)
@rachaelseda @shannonevanssm @howiegoldfarb @kmueller62 @ryanbiddulph Many thanks for sharing recap of #measurePR with @andrewgrill
@kathikruse @thejackb @soulati @jennimacdonald Many thanks for sharing recap of #measurePR with @andrewgrill
@iggypintado @jfouts @tonyahallradio @bdorman264 @hardlynormal @geoffliving Many thanks for sharing recap of #measurePR with @andrewgrill
2 Like
This stuff is very problematic. I will always be a skeptic. The main reasons are teh fact we spend only 13 mins a day on average per ComScore using social. And so much communication is private...in fact 99%+ so it is risky relying on this stuff. And then there is this lack of definition (Kind of like PR huh?). What is the goal? Finding someone who is an expert? Finding someone who is influential online? What if it offline is more important? What if it is a technical topic and simply going to a local college professor is more accurate...offline. What if I need a sale.
Radian 6 created a white paper on influence so full of bullshit it took 8 days to dig their offices out after. One case study was the Windows Phone. How they identified influencers and got them phones etc as part of the launch. a launch that failed. But they omit the results completely!
Brian Solis released a slide share in June on Influence. The only proof it worked was the launch of a roller coaster at sea world in texas.....in 2008! I was like hmmmmm.....all this time you couldn't find just one more success story. All the other examples showed HOW TO do this...but none showed any proof it worked.
So that is my skepticism.
btw shareaholic is not working for me 8(
1 Like
@HowieG I with you man. Give me some case studies. I'm a little tired of the rah-rah stuff. Show me a business problem and how used x or y tactic to meet goals and solve the problem.
@barrettrossie @HowieG Apparently we have to wait a bit for the case studies.... so we'll just have to have @andrewgrill back. But yes, I'm looking forward to seeing those as well.
2 Like
Sounds like something to check out for sure; thanks for sharing about Kred. I think the uphill climb for Kred is the fact that we're do down on Klout.
A fascinating PR exercise for Kred to overcome the negative implications/branding/influence (ahem) of a competitor it so closely is named/aligned/in same space as.
But, great tactic to join Measure PR to begin to move the needle more positively within its own merit.
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@Soulati | B2B Social Media Marketing I will say that when I saw Kred Story - which again, I haven't played with very much as of yet, I was taken aback at how lovely - literally - it is, so that might tempt a lot of people to use it more than, say, Klout. There is always going to be a gap between online & offline influence, and then even online, it's influence in a certain circle, or for a certain topic... right? I honestly don't know if that gap will ever be filled, but it's certainly fascinating to watch everything that's going on. Thank you for stopping by!
