From #HungertoHope on World Food Day

October 9th, 2012 | Shonali Burke | 27 Comments

Christina Aguilera at 2012 WFP eventAs public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun.

But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department, where Hillary Clinton, Christina Aguilera and David Novak (Yum! Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) were honored for their efforts to end world hunger.

Or, at least, if not end it, raise awareness around the issue, because it is a very big one.

It was a terrific event; it was the first time I’d been to the State Department, or seen H.C. in person, or, for that matter, Xtina, so there was that cool factor. Tons of media & cameras in attendance, with TMZ posting a photo & caption the way only TMZ can (h/t Jenni McLellan for sending that to me).

Jokes aside, the issue is a very real one.

So when Geoff Livingston asked if I’d share the word about an upcoming Razoo/Yum! campaign to raise $200,000 from 10,000 people via a 27 hour giving event starting on October 16, of course I said, “Yes.”

Here’s what you need to know (and can do):

from hunger to hope

See? It’s easy to help.

Donate if you can. If you can, Yum! is providing a matching grant of $10k on October 16 only, so you might want to wait until then (if you can make one donation, if you can make more, why not donate now and on the 16th?).

If you can’t, help spread the word, and participate in the conversation as you can, e.g.:

Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope. You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr, so you can draw on those resources to share the campaign with your community and urge them to help out.

You can pre-program tweets, get a Twibbon, change your Facebook cover photo… tons of ways you can help spread the word.

So what do you say: will you help us move the world #fromhungertohope?

1 in 4 kids in the developing world are underweight

She and I would be so grateful.

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Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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20 comments
shonali
shonali

@adamtoporek @jfouts Thanks so much for sharing my #hungertohope post!

shonali
shonali

@level343 @spinsucks @bdorman264 @costelloland @lisapetrilli Thank you so much for sharing my #hungertohope post!

shonali
shonali

@jasonkonopinski Thanks so much for sharing.

shonali
shonali

@sandrasays @netsolcares @leaderswest @webdotcom Thanks so much for sharing.

shonali
shonali

@geoffliving Thanks so much for giving me the opportunity to share - kudos for working on this!

shonali
shonali

@rachaelseda @kmueller62 @kdillabough @aguileraindo @lizscherer @margieclayman Thank you for sharing!

shonali
shonali

@yumbrands @wldhungerrelief Thanks so much for doing this. You guys are awesome.

geoffliving
geoffliving

Thanks so much, Shonali!  Really appreciate you writing about this!  How was the Christina event?  Saw the Hillary gawking photo on your Facebook page ;)

rachaelseda
rachaelseda

What a great cause, I will definitely share! And I love how you called Hillary Clinton "H.C." haha

jfouts
jfouts

@shonali any time Shonall

geoffliving
geoffliving

@shonali Definitely! It's a fun campaign, really appreciate your support!

rachaelseda
rachaelseda

@shonali @kmueller62 @KDillabough @aguileraindo @lizscherer @MargieClayman Sure thing! Enjoy the rest of your day everyone!

Shonali
Shonali moderator

@geoffliving My pleasure! The event was SUPER fun. Very short (which was good) - it was really the presentation and then a short panel discussion, and they played Xtina's PSA. There's a really cute clip of her singing "itsy bitsy spider" with the kids that just melts your heart. She seems really lovely.

Shonali
Shonali moderator

@rachaelseda LOL - she totally "HC'd" it that day. She's much smaller in person than I expected. She does have that "regal bearing" you see on TV, though... and thank you for sharing!

geoffliving
geoffliving

@rachaelseda Thanks, Rachael.  We really appreciate it. We're organizing a tweet bomb for 8:30-9:30 on Tuesday morning... Interested?

shonali
shonali

@rachaelseda You too! Mwaah!

Trackbacks

  1. […] stranger to social good and giving back. Since I’ve met Shonali, we’ve been connected through a passion for social good, and using social to create movements around the […]

  2. […] 20+ blog stories. A few friends and caring people such as Gini Dietrich, Beth Kanter, John Haydon, Shonali Burke, Allyson Kapin and others (which had not been published at the time of release) have come […]

  3. [...] From #HungertoHope on World Food Day (waxingunlyrical.com) [...]

  4. [...] stranger to social good and giving back. Since I’ve met Shonali, we’ve been connected through a passion for social good, and using social to create movements around the [...]

  5. [...] Shonali Burke added her thoughts based on the campaign and attending a Christina Aguilera event with Secretary of State Hillary Clinton. “It was a terrific event,” she says. “It was the first time I’d been to the State Department, or seen H.C. in person, or, for that matter, Xtina, so there was that cool factor.” [...]

  6. [...] wrote about it last week, but wanted to remind you of the effort again, so, if you can, please donate, else share to the [...]

  7. [...] From #HungertoHope on World Food Day (waxingunlyrical.com) [...]

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