A Valentine’s Day Gift to Businesses

February 14th, 2013 | Shonali Burke | 24 Comments

valentine taped to wallI know, I know. 

You’re tired of posts telling you to use Valentine’s Day that show you “Five Ways to Show Your Clients Some Valentine’s Day Love,” or “How Not to be a Bloody Valentine,” or “A Valentine From My Business to Yours.”

You’re not? Oh, ok. Then I might file away some of those headlines for future posts.

Image: Patrick Beeson via Flickr, CC 2.0

Frankly, if you have been working on a Valentine’s Day promo for your business, it was likely planned a while back; if it wasn’t, then you’re way late.

Ditto for any PR efforts piggybacking on the day, regardless of how bad they are (what, exactly, about WUL says “pitch me for politically-themed dating sites” I really don’t know)… if you’re just getting to them today, you’re really, really late.

Which is not to say they won’t work, it’s just that the likelihood is pretty low.

So instead, I put together a Listly list (my new favorite toy!) of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Some of the posts might help you directly; some might help you indirectly (because of the media they use, or the way they’re framed). A couple are from WUL, but most are not. But they are all, IMHO, good posts.

I’ve started the list with 12 posts; if you find others you’d like to add, go for it (I did turn on moderation for the list while I’m getting used to Listly, just so you know). And if you enjoy some posts more than others, do vote them up or down; I’m curious to see what you think of them.

Happy Valentine’s Day!

Blog Valentines That Make Business Sense

Blog Valentines That Make Business Sense

A collection of blog posts that will encourage business, social media and customer service smarts. Consider it a Valentine's Day gift to you and your business.

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    1. 3 Social Media Lessons From Valentine’s Day

      3 Social Media Lessons From Valentine’s Day

      The context of what we say is often more important than the words we use.

    2. L-O-V-E for Social Businesses on Valentine's Day

      L-O-V-E for Social Businesses on Valentine's Day

      Social businesses understand that interactivity is key to converting fans into customers for life. Here's a Valentine's Day song for them.

    3. The Ikea Effect, Pinterest and Competency

      The Ikea Effect, Pinterest and Competency

      This post suggests ways to make sure that as service providers we have outside perspectives that prevent us from loving the labor more than the outcome.

    4. In Business, an Apology Without a Solution is No Solution At All

      In Business, an Apology Without a Solution is No Solution At All

      In business, an apology without a solution is no solution at all, says Kaarina Dillabough.

    5. Injecting The Valentine's Day Spirit Into Social Media

      Injecting The Valentine's Day Spirit Into Social Media

      While Valentine's Day typically celebrates romantic love, there are several ways to inject the day's spirit into social media to show respect and admiration.

    6. Last-Minute Valentine’s Day Marketing Ideas

      Last-Minute Valentine’s Day Marketing Ideas

      The good news for retailers this Valentine's Day is that consumer spending is on the rise. Here are some last-minute marketing ideas.

    7. This is your life. Do what you love by @rustyspeidel

      This is your life. Do what you love by @rustyspeidel

      This is your life. You don't have to love your job. But you should love what you do. Rusty Speidel guest blogs on Lisa Gerber's blog.

    8. Might Privacy Issues Spell the End of Social Platforms? | barbergp.com

      Might Privacy Issues Spell the End of Social Platforms? | barbergp.com

      Mary Barber explores whether privacy issues might be the death knell of social platforms; an issue all businesses must keep abreast of.

    9. How To Give A Tweet-Worthy Media Interview

      How To Give A Tweet-Worthy Media Interview

      The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your smartphone within reaching distance?

    10. Buying Gifts is a Lot Like Creating Content

      Buying Gifts is a Lot Like Creating Content

      Giving gifts is a lot like creating good content. Sure you can dash off a post, or recycle an old idea. But if you want to really engage people you need to put some energy and imagination into it.

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    Shonali Burke
    Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
    Shonali Burke

    @shonali

    CEO & Grand Poobah, Shonali Burke Consulting, Inc. Teach @SAISHopkins. Founder #measurepr. Blog http://t.co/jjw1eiGmjy. PR/SM geek. Dogs. Foodie. Shoes. Elvis.
    @jayrow2 You need your AP book to tell you where to put the apostrophe between I, T, and S? - 7 hours ago
    Shonali Burke
    23 comments
    Howie Goldfarb
    Howie Goldfarb like.author.displayName like.author.displayName 2 Like

    Great list @shonali funny I am right now deal with Motorola on an apology with no solution. I am having @KDillabough call them up today for me.

    BreRoz
    BreRoz

    @leaderswest Good idea.

    shonali
    shonali like.author.displayName 1 Like

    @bdorman264 @janlgordon @sherrilynne @kmueller62 @ericamallison @sheriewinston @kdillabough Thanks for sharing today's #VDay @listly post!

    EricaAllison
    EricaAllison like.author.displayName like.author.displayName 2 Like

    Listly List!?? Love. Thank you for including me in this list - most impressive. I am going to have to really dig in to this new tool of yours - and read up on the posts I missed that you've included here!

    Happy Valentine's Day, Shonali!

    bdorman264
    bdorman264 like.author.displayName 1 Like

    Hey, where was mine? What? I didn't have one? Well if that don't beat all..........

    KenMueller
    KenMueller like.author.displayName like.author.displayName 2 Like

    Nice list and thanks for including me. Also, I've been thinking about toying around with Listly, and I love the way you are using it. I might have to try it out!

    KDillabough
    KDillabough like.author.displayName 1 Like

    Wow: thanks so much for including my post Shonali: I look forward to checking the others out. And of course...happy Valentine's Day! Cheers! Kaarina

    Shonali
    Shonali moderator like.author.displayName 1 Like

    @KDillabough You're most welcome - and happy V-Day to you too!

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