Weekly Roundup: Timeless Business Strategies

July 15th, 2013 | Shonali Burke | 2 Comments

Time JumperDid I tell you the news? WUL is going on vacation for two weeks. Yes! I’ll fill you in when I get back, but I am so excited to get some R&R!

Here’s the thing, though; we still want to provide you with useful content. So for your edification, this week’s roundup has a selection of timeless posts (at least, I think so) that we’ve shared through the years. All nicely wrapped up in a single week’s roundup. You’re welcome.

Image: Hartwig HKD via Flickr, CC 2.0

1. A PR Time Capsule Can Take You Back to the Future

Why: Kevin Dugan shares PR strategies from William G. Werner who founded the Public Relations department at Proctor & Gamble over 40 years ago and how they are still relevant in today’s business world.

2.  The International: Taking Social Media Overseas

Why: In this guest post for WUL, Melissa Woodson gives readers guidance on creating a solid international social media strategy.

3. The Importance of Meeting Clients and Prospects on Their Own Turf

Why: In a business environment where more and more of our work is done virtually, Joanna Pineda opines on why sometimes good old face-to-face meetings are the best strategy.

4. Social Heresy 101: Not every small biz needs a social strategy

Why: With so much talk about social media and the impact it has on gaining more customers, it’s easy to feel like every business should have a social strategy. Jen Zingsheim dispels this myth.

5. If you wait for all the lights to turn green, you’ll never leave the house

Why: Mary Deming Barber discusses the importance of a flexible business strategy and how it can create opportunity in unexpected situations.

6. Begin Anywhere

Why: Valeria Maltoni shares her mantra, one that can be applied to business and life.

7. Sweeping out the dark, ugly corner of Public Relations

Why: Often times the PR profession is potrayed in a negative light. Shel Holtz discusses one of the best ways to improve PR’s own image.

Is there a timeless strategy that you employ in your daily business or personal life? If so, please share in the comments below.

Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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Howie Goldfarb
Howie Goldfarb

This is why I love blogging @Shonali my two previous blogs have lots of posts that either accurately predicted things like my 18 month drum beat that the Facebook IPO was going to be a flop, or that still hold true.

Number 4 is 2 yrs old and still holds true!

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