Weekly Roundup: Timeless Business Strategies

July 15th, 2013 | Shonali Burke | 2 Comments

Time JumperDid I tell you the news? WUL is going on vacation for two weeks. Yes! I’ll fill you in when I get back, but I am so excited to get some R&R!

Here’s the thing, though; we still want to provide you with useful content. So for your edification, this week’s roundup has a selection of timeless posts (at least, I think so) that we’ve shared through the years. All nicely wrapped up in a single week’s roundup. You’re welcome.

Image: Hartwig HKD via Flickr, CC 2.0

1. A PR Time Capsule Can Take You Back to the Future

Why: Kevin Dugan shares PR strategies from William G. Werner who founded the Public Relations department at Proctor & Gamble over 40 years ago and how they are still relevant in today’s business world.

2.  The International: Taking Social Media Overseas

Why: In this guest post for WUL, Melissa Woodson gives readers guidance on creating a solid international social media strategy.

3. The Importance of Meeting Clients and Prospects on Their Own Turf

Why: In a business environment where more and more of our work is done virtually, Joanna Pineda opines on why sometimes good old face-to-face meetings are the best strategy.

4. Social Heresy 101: Not every small biz needs a social strategy

Why: With so much talk about social media and the impact it has on gaining more customers, it’s easy to feel like every business should have a social strategy. Jen Zingsheim dispels this myth.

5. If you wait for all the lights to turn green, you’ll never leave the house

Why: Mary Deming Barber discusses the importance of a flexible business strategy and how it can create opportunity in unexpected situations.

6. Begin Anywhere

Why: Valeria Maltoni shares her mantra, one that can be applied to business and life.

7. Sweeping out the dark, ugly corner of Public Relations

Why: Often times the PR profession is potrayed in a negative light. Shel Holtz discusses one of the best ways to improve PR’s own image.

Is there a timeless strategy that you employ in your daily business or personal life? If so, please share in the comments below.

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Shonali Burke
Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke
Shonali Burke

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2 comments
Howie Goldfarb
Howie Goldfarb

This is why I love blogging @Shonali my two previous blogs have lots of posts that either accurately predicted things like my 18 month drum beat that the Facebook IPO was going to be a flop, or that still hold true.

Number 4 is 2 yrs old and still holds true!

Latest blog post: The Three Things: Edition 39!

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