January 10th, 2009 | Shonali Burke

headshot-personal-small “Who is Shonali Burke, ABC”?

Since late 2008, I’ve been a micro agency specializing in measurable Social PR, helping organizations large and small take their business communications from corporate codswallop to community coolTM.


Joking aside, you remember the time your head was spinning because you just wanted someone to help you to cut through the communication crap – especially that there’s so much of it in the digital world! – and get things done? That’s what I do (here’s the full-blown LinkedIn profile if you’d like all the deets).

I’m also an accredited business communicator (hence the “ABC” after my name). This means that I took the time (and dime) to prepare for and undergo a peer-review process that evaluated whether or not my walk is as good as my talk when it comes to being a strategic communicator. And I passed. In 2005.

Accreditation is not a professional requirement for public relations and communication practitioners, but I (and many others) believe it demonstrates a commitment to learning about, practicing, implementing and teaching best practices in our field.

I’m currently in my … let’s just say I’ve worked in the field for a long time, and in two continents. I have prior small and large agency experience, as well as in several verticals in the for-and not-for-profit sectors. Of note (in my opinion) is that I’m adjunct faculty at Johns Hopkins University’s M.A./Communication program. I am also the former editor for Network Solutions’ Women Grow Business blog community, and creator of the popular #measurePR Twitter hashtag and chat (bi-weekly on Tuesdays, 12-1 pm ET, if you’d like to join).

I believe strongly in the power of community. To give back to the communication community that has given me so much, I am a member in good standing of the International Association of Business Communicators (IABC), as well as the Public Relations Society of America. I am a former IABC/DC Metro president (2009-2010), served on the chapter board for several years before that, and a past member of IABC’s International Accreditation Council. I currently serve on the board of advisors for ColorComm (Women of Color in Communication). I also speak frequently on public relations, social media, strategic communication and measurement.

It should go without saying, but I’ll say it anyway, Waxing UnLyrical is a personal (albeit, team) blog, and independent of my (and each guest blogger’s) employer(s), client(s), former clients, former employers, etc. i.e. WYSIWYG.

So, let’s chat! And if the blog ain’t enough for you, you can reach me at shonali (at) waxingunlyrical (dot) com.

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